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BrandViews / rFactr

Employee Advocates Have Big Impact On Revenue And The Sales Process

by Jay Leonard - The idea that not all employees contribute to revenue is an outdated one. In fact, the impact of non-quota…

April 19, 2017
BrandViews / rFactr

The Science of Sales: How Dopamine and Social Selling Work Together

by Alan Draper - Dopamine is a neurotransmitter that helps control the brain’s reward and pleasure centers. Dopamine also helps regulate movement and…

April 10, 2017
BrandViews / rFactr

The Reason Your Social Selling Efforts Might Be Failing

by Connor Brooke - If you’re looking for a reason as to why all of your hard work using social media isn’t translating…

March 20, 2017
BrandViews / rFactr

Why Every Tech Company (And Every Other Organization) Need Intrapreneurs

by Connor Brooke - The way businesses are being run is changing from containing employees to empowering them. Organizations are realizing that every…

November 30, 2016
BrandViews / rFactr

Social Selling Tips for HR Professionals and Recruiters

by Jay Leonard - What are some tactics I should be using if I’m trying to build my brand abroad? The first thing…

August 15, 2016
BrandViews / rFactr

How To Properly Launch An Employee Advocacy Program

by Connor Brooke - Too often, traditional thinking marketers believe that owned or paid media is the only way to scale a consistent…

August 10, 2016
BrandViews / rFactr

How “Likeable” Content Produces Sales Leads

by Jay Leonard - Today’s digital space is being increasingly muddied by the daily barrage of new, and often poorly planned content. In…

June 27, 2016
BrandViews / rFactr

The Recipe for Employee Advocacy and Content Marketing Success

by Jay Leonard - In today’s day and age people are sick of hearing about your company. If you are going to implement…

May 4, 2016
BrandViews / rFactr

Why Every Sales Team Needs To Be Social Selling

by Jay Leonard - If you haven’t added social media to your sales process you are at a distinct disadvantage. Think back to…

April 28, 2016
BrandViews / rFactr

Social Selling Expert Interview: Mario Martinez Jr.

by Jay Leonard - Every 2 weeks I interview someone who’s innovative and who has left a lasting impact on the social selling…

February 24, 2016
BrandViews / rFactr

A Guide For Salespeople: How To Improve Your Email Success Using Social Media

by Jay Leonard - Email is one of the primary tools available to B2B salespeople – and is a part of the triad…

January 20, 2016
BrandViews / rFactr

The Burst of Your Information Bubble

by Jay Leonard - I hope that everyone had a safe and enjoyable Christmas and New Year’s! I came across an article towards…

January 6, 2016
BrandViews / rFactr

3 New Years Resolutions For B2B Sellers

by Jay Leonard - Every year people all over the world make promises to improve themselves and position themselves better for the year…

January 4, 2016
BrandViews / rFactr

How Twitter Can Supercharge Your Sales Pipeline

by Connor Brooke - One of the major reasons why innovation and first-to-market partnerships is to ensure that our clients and partners maintain…

December 17, 2015
BrandViews / rFactr

The Road To Revenue Through Employee Advocacy

by James Spillane - Employee Advocacy in its inception is the idea of providing great products and services as well as a positive…

November 19, 2015
BrandViews / rFactr

How to Avoid “Fuzzy” Metrics When Launching an Employee Advocacy Program

by Connor Brooke - There will always be a pressing need to justify corporate spend on a new initiative. Simply put, companies want…

November 9, 2015
BrandViews / rFactr

Taking A Programmatic Approach To Social Selling

by Alan Draper - Social selling. It seems to be the subject of at least half of the blog articles I come across…

July 30, 2015 2
BrandViews / rFactr

Data-Driven Social Selling Transformed B2B Sales and Marketing

by Alan Draper - Social selling takes place when salespeople use social media as a channel to optimize and impact revenue, return, and…

July 1, 2015
BrandViews / rFactr

Using Social Media to Demonstrate Value in the B2B Sales Process

by Alan Draper - There’s no question that the buying process has changed and that social media has become a very important channel…

May 25, 2015
BrandViews / rFactr

24 Twitter Sales Triggers To Help Engage In Social Selling

by Jay Leonard - When people think about social selling the first line of thought is the use of LinkedIn. However, what many…

May 20, 2015 1
BrandViews / rFactr

How To Boost Your Online Marketing And Social Selling Efforts Using LinkedIn

by Jay Leonard - LinkedIn dominates the business world as one of the best tools to attract potential new clients to your business…

May 11, 2015
BrandViews / rFactr

The 5 Characteristics Of Effective Social Sales Content

by James Spillane - It is no secret that the publication of social content can have a major impact on your sales efforts.…

April 29, 2015
BrandViews / rFactr

How B2B Lead Nurturing is Being Disrupted

by Jay Leonard - The odds are that your organization is spending fist fulls of dollars on inbound marketing and generating qualified leads,…

April 13, 2015
BrandViews / rFactr

Cold Calling? Please Tell Me You’re Not Still Doing It!

by Connor Brooke - Traditionally speaking, B2B sales has used the dreaded tactic referred to as THE COLD CALL. The cold call exists…

March 26, 2015
BrandViews / rFactr

Social Selling and the Rule of 3

by Jay Leonard - They say good things come in 3’s. It’s no different for social selling. The Power of 3 is an…

March 19, 2015
BrandViews / rFactr

A Social Revolution Surfacing the Digital Underground

by Jay Leonard - I am wondering how many of you immediately got the musical reference, and there are now possibly many of…

March 11, 2015
BrandViews / rFactr

6 Tips To Help Master Google+ For Social Selling

by James Spillane - We are very excited to have recently added GooglePlus as one of the social networks that is integrated with…

March 3, 2015
BrandViews / rFactr

3 Simple Ways To Strengthen Your Relationships on Social Media

by Jay Leonard - In celebration of Valentine’s Day, the rFactr team recently reflected on why we fell in love with social selling.…

February 25, 2015
BrandViews / rFactr

Personal Branding Guide For Salespeople

by Alan Draper - Previously, personal branding has been an enigmatic process that experts and industry leaders took part in. In 2014, the…

January 15, 2015
BrandViews / rFactr

Quick Tips For Curating Social Selling Content

by Connor Brooke - Content sharing is an indisputably important part of the social selling process, but it can be difficult to create…

December 16, 2014
BrandViews / rFactr

4 Tips For Implementing A Successful Social Sales Program

by Jay Leonard - Launching a social selling program may seem daunting, but you can increase your company’s odds of launching a successful…

November 11, 2014
BrandViews / rFactr

Are You Taking Full Advantage Of Social Search? [Part One]

by Jay Leonard - Each social network contains a highly detailed database of professionals that savvy salespeople can access to create targeted lists…

October 22, 2014

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