Whether you’re in the infant stages or a seasoned pro at mobile marketing, 2016 brings a lot of new trends to look out for. Social media and marketing integration, vertical video, mobile pay, increasing use of SMS marketing and advanced app optimization are what you have to look forward to throughout the rest of this year.

Here are some of the best tools to help you leverage the power of mobile marketing now:

Mobile Roadie

The creators of Mobile Roadie had the genius idea of combining app creation and mobile marketing, integrating both in one convenient place. You can:

  • Create the perfect app that reflects your brand’s personality and style with a variety of themes, colors and backgrounds.
  • Send geographically targeted push notifications for more personalized customer engagement.
  • Make use of advanced analytics to continually improve your app’s performance.
  • Engage your user community by allowing users to chat with each other on the app’s “fan wall,” post photos, comment and interact.

Meerkat

Including video in your marketing campaigns is a given. But if you want to ramp up your video appeal, then it’s time to go vertical. Vertical video is all the rage for 2016. Meerkat allows you to shoot vertical videos and even livestream vertically. If you’re publicizing an event and want to send a push notification of the live stream to your clients, do it vertically.

Appsee

A mobile app optimizer that promises analytic integration with your app in less than a minute. Appsee also offers the following features:

  • User Recordings. Allows you to see your app through the eyes of your users, track their behaviors and answer important questions such as “Why do users quit your app?” as well as analyzing the behavior of loyal app users.
  • Touch Heatmaps. Tracks all touch gestures to analyze things like which screen users find most engaging and which call-to-action buttons aren’t being used.
  • Real time In-App Analytics. Records all user interactions such as quit rates, popular screens, UI confusion and more

TextMagic

SMS marketing is experiencing high success rates for businesses, and studies show that 64% of all consumers are likely to have a positive perception of a company that offers texting as a service channel. TextMagic provides:

  • Bulk SMS texting to 200+ countries.
  • Email-text conversion.
  • Texting directly from your business’ app with SMS API integration.
  • Two-Way SMS chatting.
  • Extended text messages up to 918 characters (normal limit is 160 characters).
  • Analytics to assess your texting performance.

Applause

An app testing platform that equips you with the tools you need to launch your business’ most successful app ever. Applause offers:

  • Full service Mobile Test Automation to keep your app updated and running smoothly.
  • In-the-wild Testing that spans your apps’ life cycle to ensure your apps function perfectly everywhere they’re used (mobile, web, desktop, wearables, smart cars, etc.) and for every function (retail, entertainment, finance, games, healthcare, travel, social, etc.).
  • Seamlessly easy beta testing that’s convenient for participants and managers.
  • Analytics from more than half a billion user reviews and star ratings to help you understand your apps’ performance.

Snapchat

Social media and mobile marketing are becoming more and more integrated and one of the most popular new social media sites for millennials is Snapchat with 86% of its 100 million daily users being between 13-37 years old. Like other social media platforms such as Facebook, Snapchat allows you to create stories with videos and photos that customers can share and comment on. It also offers an analytics section, so you can see how your posts are performing. You can use it to promote new products, run contests and polls, and engage with your clients.

trnqul

This tool allows you to improve user experience by providing you with advanced demographics on your clients:

  • Tracks the geographical location of the user.
  • Provides location images, hours of operation, language and reviews.
  • Links to other nearby users.
  • Traces weather conditions of the user
  • Tells you about their mobility – in a car, on a bicycle, walking, running, sitting still, etc.

trnqul’s insights and analytics allow you to conduct highly personalized communication with your customers.

CARDFREE

Though their name suggests they’re just a mobile pay platform, CARDFREE is actually a complete package that offers personalization and branding to user’s shopping experience with your business. Jon Squire, their CEO, advises, “Consumers can expect to see more movement toward taking the focus off the actual payments process – including payment types, payment technology and POS confusion – and more focus on providing value added services like real-time offers, the ability to order ahead and skip the line and/or loyalty programs that have meaning to the mobile customer.”

Winner of the 2015 Mobile Excellence Awards and trusted by large businesses like Starbucks and Dunkin’ Donuts, you’ll be in league with mobile marketing winners with CARDFREE.

Keep your business mobile-optimized this year with these apps and tools. Let us know if there is any other helpful mobile marketing software you would recommend!