It’s been said that if you really want to find out if you’re a leader, turn around. If no one is following, you’re not a leader.

The same goes for publishing content online. If no one is taking it in, it’s not worth much. To grab the eyes, ears, hearts and mouths of your fans, you not only have to create interesting, relevant and remarkable content, but you also have to promote it. And to accomplish all that, you need the right tools to get the job done.

Here are 8 of the most valuable, and in some cases underrated, tools that will get your content to the people who need it and make the most of your content marketing efforts.

1. Curalate

You may not be aware of how much a single image can transform your content. Using an image with content can bring anywhere between 75 and 94 percent more views.

By examining the web’s most viral content, Curalate evaluates your image choices to help you get those extra clicks. Now, when you post content on image-rich sites like Pinterest or Instagram, you can get the edge in attracting viewers.

2. Buffer

This free app is a lifesaver when it comes to efficient social media management. Simply input the content you’re planning to share and Buffer automatically spreads out the activity over the course of the day. Just set it and forget it, as Ron Popeil would say.

Buffer keeps your social activity consistent and thus trustworthy. By posting content to a regular, dependable cadence, your followers will always have something fresh from you to chew on.

3. Trello

For people who love lists, Trello is a slice of heaven. It’s the mother of all list makers and a great tool to keep all of your ideas in one spot.

Since it can be used by individuals or with a whole team, you can collaborate and keep track of all your content (whether it’s just an idea or an actual piece in production) in one spot.

Plan out future posts, make to-do lists, keep calendar arrangements and more with just one app. Give it a try and you’ll quickly become a daily user of this no-nonsense tool.

4. Feedly

In order to be a great content creator, you need to be a content consumer. By paying attention to what others are saying and doing, you can stay on top of trends and remain relevant.

Feedly organizes all of the blogs and feeds you follow by bundling them together in one place. At a glance, you can scan hundreds of blogs to find out what’s going on—and if there’s something you should be covering.

5. MailChimp

MailChimp is a powerful emailing tool that allows you to organize the perfect email campaign, configure various layouts and distribute it to your followers. Their analytics then track how many people received and opened the emails. MailChimp also lets you create custom segmented mailing lists so that you always send the right message to the right people.

6. Trendspottr

The problem with most trend spotting apps is that it’s kind of like taking off your shoes at the airport: It’s too late to make a difference, but everyone is doing it any way.

Trendspottr, though, is a predictive tool that evaluates what’s coming up so that you can ride the wave, rather than watch it go by. Optimize your content to the latest trends and popular opinions by allowing Trendspottr to predict what will hit and what will miss.


IFTTT (which stands for “If This, Then That”) quickly puts all your social media platforms into one convenient equation. These “recipes,” as they’re called by IFTTT, can be created to serve whatever need you have.

Do you follow newly published blog posts with a tweet? Set IFTTT to automatically send out a Tweet with each post. Do you need a Pin created on Pinterest with your latest podcast? IFTTT sets that up, too. You won’t miss a thing with IFTTT managing it all for you.

8. Facebook

This is, by far, one of the most effective ways of reaching your target audience faster. In fact, it’s a must for almost any content creator. Facebook’s targeting abilities are unsurpassed, allowing you to reach fans—both existing and yet-to-be. It’s scalable, too, so small businesses and enterprises alike make effective use of their budgets here. Do not let this marketing tool slip by.

After all the time you spend creating content, it’s silly to let it go unnoticed. If you’re publishing truly remarkable content, make sure you’ve giving it the proper promotion treatment it deserves—and using the plethora of tools available to help you make it happen efficiently.

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