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BrandViews / Pardot

Pardot, a Company, is a B2B Marketing Automation provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Plans are priced affordably for the SMB market.

Understanding the Buyer’s Journey: How to Move Prospects Through the ‘Awareness’ Stage

There's been a lot of buzz lately around the idea of 'the buyer's journey,' or a prospect's experience from click…

Jay Leonard
November 19, 2014
BrandViews / Pardot

The B2B Marketing Metrics You SHOULD Be Measuring (Infographic)

What metrics do you use to measure the success of your marketing? You may be aware of the term 'vanity…

Connor Brooke
November 17, 2014
BrandViews / Pardot

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