We all understand that content is key, with search engines and social media shaping the online world. Brands like Red Bull and GoPro have taken on the role of publishers, and their sales have increased as a result. While it’s simple to foresee that content creation, optimization, and sharing will remain important for business owners and marketers in 2015 and beyond, a larger opportunity is on the horizon.
The Mobile Opportunity
I believe that smart companies and marketers will concentrate on creating engaging content aimed specifically at mobile users. In 2014, U.S. adults spent 23% more time on mobile devices each day compared to 2013, according to eMarketer. Additionally, 79% of people have their smartphones with them for an impressive 22 hours each day. A recent Harris Poll found that 40% of purchases are directly affected by smartphones.
Make Content for Mobile Users
So what are your plans for mobilizing your content strategy for that growing part of your audience moving to mobile? Content isn’t just about a blog and smart copy – consider the power of video, podcasts and images, beyond the written word. Multimedia is infinitely more engaging and shareable (and thus has a higher probability of going viral).
Engage your target audiences to understand what they want and need, and rethink your content strategy to give it to them. Talk with your sales and customer service team for additional insights into trends. Evaluate the overall marketplace and provide content your competitors are not.
2015 will be a big year for mobile content, and it’s likely that 2016 will only build on that trend. Don’t be left behind. Start planning your content strategies today and be prepared for a very engaged group of mobile customers and constituents. Visit Anvil’s Resources section for insights and inspiration.
Want to learn more about mobile strategy and emerging trends? Check out this OMI class for more: Mobile PR and Content Marketing.
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