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Latest in BrandViews / NextPrinciples

Are CMOs Ready For A Seat At The Adult Table?

Ask yourself: “If you had $150k to spend, would you add another salesperson or put those dollars into Marketing?”…

Jay Leonard
November 12, 2014
BrandViews / NextPrinciples

Data Services: The Essential Plumbing of the Digital Marketing Stack

This is a continuation of a series of posts sharing my thoughts on the various components of a digital…

Jay Leonard
October 16, 2014
BrandViews / NextPrinciples

Context Trumps Content For Lead Nurturing

“Hope and Pray” is not a strategy Traditional marketing automation solutions are designed to deliver marketing content triggered by…

James Spillane
October 1, 2014
BrandViews / NextPrinciples

Evolving to Omni Channel CRM

Recently, I have been sharing my thoughts on the various components of a digital marketing stack. The series stared…

Connor Brooke
September 15, 2014
BrandViews / NextPrinciples

Content Marketing: The Holy Grail of Hyper Personalization

This is a continuation of a series of posts sharing my thoughts on the various components of a digital…

Jay Leonard
September 9, 2014
BrandViews / NextPrinciples

Turbocharging Your Marketing Automation

This is a continuation of a series of posts sharing my thoughts on the various components of a digital…

Jay Leonard
August 28, 2014
BrandViews / NextPrinciples

Digital Marketing Stack: It starts with a C-R-M! 

As I mentioned in my earlier post, my colleague @satyakri and I, have embarked on a journey to share…

Jay Leonard
August 20, 2014
BrandViews / NextPrinciples

What Does Your Digital Marketing Technology Stack Look Like?

Since I speak to digital marketers and CMOs as part of my job, the one question I always ask…

Jay Leonard
August 12, 2014
BrandViews / NextPrinciples

Leveraging Data Science for Lead Scoring – Part 3

As we all know, Data Science is as much a science as it is an art. The key to…

Alan Draper
August 4, 2014
BrandViews / NextPrinciples

Leveraging Data Science for Lead Generation – Part 2

As we all know, Data Science is as much a science as it is an art. The key to…

Connor Brooke
July 24, 2014
BrandViews / NextPrinciples

3 Key Takeaways From Social Lead Generation Webinar

Last week, I had the honor of speaking with Jon Moody, Director of Marketing at Pyramid Analytics, in a…

Connor Brooke
July 18, 2014
BrandViews / NextPrinciples

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