BrandViews

NextPrinciples

BrandViews / NextPrinciples

Are CMOs Ready For A Seat At The Adult Table?

by Jay Leonard - Ask yourself: “If you had $150k to spend, would you add another salesperson or put those dollars into Marketing?”…

November 11, 2014
BrandViews / NextPrinciples

Data Services: The Essential Plumbing of the Digital Marketing Stack

by Jay Leonard - This is a continuation of a series of posts sharing my thoughts on the various components of a digital…

October 16, 2014
BrandViews / NextPrinciples

Context Trumps Content For Lead Nurturing

by James Spillane - “Hope and Pray” is not a strategy Traditional marketing automation solutions are designed to deliver marketing content triggered by…

October 1, 2014
BrandViews / NextPrinciples

Evolving to Omni Channel CRM

by Connor Brooke - Recently, I have been sharing my thoughts on the various components of a digital marketing stack. The series stared…

September 15, 2014
BrandViews / NextPrinciples

Content Marketing: The Holy Grail of Hyper Personalization

by Jay Leonard - This is a continuation of a series of posts sharing my thoughts on the various components of a digital…

September 9, 2014 1
BrandViews / NextPrinciples

Turbocharging Your Marketing Automation

by Jay Leonard - This is a continuation of a series of posts sharing my thoughts on the various components of a digital…

August 28, 2014
BrandViews / NextPrinciples

Digital Marketing Stack: It starts with a C-R-M! 

by Jay Leonard - As I mentioned in my earlier post, my colleague @satyakri and I, have embarked on a journey to share…

August 20, 2014
BrandViews / NextPrinciples

What Does Your Digital Marketing Technology Stack Look Like?

by Jay Leonard - Since I speak to digital marketers and CMOs as part of my job, the one question I always ask…

August 12, 2014
BrandViews / NextPrinciples

Leveraging Data Science for Lead Scoring – Part 3

by Alan Draper - As we all know, Data Science is as much a science as it is an art. The key to…

August 4, 2014
BrandViews / NextPrinciples

Leveraging Data Science for Lead Generation – Part 2

by Connor Brooke - As we all know, Data Science is as much a science as it is an art. The key to…

July 24, 2014
BrandViews / NextPrinciples

3 Key Takeaways From Social Lead Generation Webinar

by Connor Brooke - Last week, I had the honor of speaking with Jon Moody, Director of Marketing at Pyramid Analytics, in a…

July 18, 2014
BrandViews / NextPrinciples

Leveraging Data Science for Demand Generation

by Jay Leonard - Over the next few weeks, I will be authoring a series of blogs on data science and demand generation.…

July 16, 2014
BrandViews / NextPrinciples

CRM and Marketing Automation: Separated at Birth?

by Connor Brooke - I have had the honor of being an active member of the world of CRM since the second half…

July 8, 2014 2
BrandViews / NextPrinciples

All Clicks Are Not Made Equal: Social vs Email

by Alan Draper - In an Orwellian scenario where customers are bombarded with increasing noise on a daily basis, the results are in…

June 26, 2014
BrandViews / NextPrinciples

Social Selling & Teenage Sex: Is There a Difference?

by Jay Leonard - Last week I was speaking to a VP of sales of a well-established company. He mentioned, he had mandated…

June 23, 2014
BrandViews / NextPrinciples

Crossing the Chasm: Can ‘Social’ Fuel Marketing Automation Adoption to the Next Level?

by Jay Leonard - John Koetsier of VentureBeat authored a great article about marketing automation: 70+ players, sub 5% penetration: Marketing automation still…

June 18, 2014
BrandViews / NextPrinciples

6 Steps to Lead Management on Social Channels

by Jay Leonard - Social channels offer a plethora of opportunities for identifying new leads. It is relatively simple to identify a one-off…

June 12, 2014 2

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