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by Jay Leonard - Ask yourself: “If you had $150k to spend, would you add another salesperson or put those dollars into Marketing?” Most…
by Jay Leonard - This is a continuation of a series of posts sharing my thoughts on the various components of a digital marketing…
by James Spillane - “Hope and Pray” is not a strategy Traditional marketing automation solutions are designed to deliver marketing content triggered by web…
by Connor Brooke - Recently, I have been sharing my thoughts on the various components of a digital marketing stack. The series stared off…
by Jay Leonard - As I mentioned in my earlier post, my colleague @satyakri and I, have embarked on a journey to share our…
by Jay Leonard - Since I speak to digital marketers and CMOs as part of my job, the one question I always ask them…
by Alan Draper - As we all know, Data Science is as much a science as it is an art. The key to successfully…
by Connor Brooke - As we all know, Data Science is as much a science as it is an art. The key to successfully…
by Connor Brooke - Last week, I had the honor of speaking with Jon Moody, Director of Marketing at Pyramid Analytics, in a webinar…
by Jay Leonard - Over the next few weeks, I will be authoring a series of blogs on data science and demand generation. In…
by Connor Brooke - I have had the honor of being an active member of the world of CRM since the second half of…
by Alan Draper - In an Orwellian scenario where customers are bombarded with increasing noise on a daily basis, the results are in and…
by Jay Leonard - Last week I was speaking to a VP of sales of a well-established company. He mentioned, he had mandated his…
by Jay Leonard - John Koetsier of VentureBeat authored a great article about marketing automation: 70+ players, sub 5% penetration: Marketing automation still ‘crossing…
by Jay Leonard - Social channels offer a plethora of opportunities for identifying new leads. It is relatively simple to identify a one-off lead…
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