by Alan Draper - Building an effective content marketing strategy for a luxury retail brand is not always easy. While social media encourages…
by Alan Draper - With the #ThinkContent Tour making a stop in San Francisco on October 8, NewsCred caught up with panelist and…
by Connor Brooke - Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While…
by James Spillane - Despite a huge surge in the adoption of content marketing, many marketers still struggle to build their own business case…
by Alan Draper - Bob Cooper, a freelance writer, has been running since he was 14-years-old. As a high school freshman, he tried…
by James Spillane - I recently encountered a situation that highlighted how important it is for brands to treat their e-commerce enterprises as…
by Connor Brooke - Consider this scenario: You’re moving to a new city and want to have a fresh start, a clean slate,…
by Alan Draper - According to CopyBlogger, 80% of readers don’t read beyond the headline. Additionally, over 90% of internet users are turning…
by Alan Draper - By 2020, millennials will total more than $1.4 trillion in spending power. According to a NewsCred survey, nearly 50%…
by Jay Leonard - Companies have quickly tuned into the fact that they need a content marketing strategy in place. Though they see…
by Jay Leonard - For brands that have to reach a global audience of consumers, developing a content strategy is all the more…
by Connor Brooke - NewsCred has teamed up with eMarketer to present a new Content Marketing Roundup for 2015, jam-packed with articles, interviews,…
by Jay Leonard - Social media is one of the fastest growing marketing channels, with new product rollouts happening almost weekly. Even though…
by Jay Leonard - “Compelling content starts with brand point of view.” So what could the point of view of a Greek yogurt…
by Alan Draper - Marketing events: they’re the top way to generate leads and expand networks, and therefore contribute to ROI. At their…
by Jay Leonard - Your customers are the lifeblood of your business. If you want to maintain your relationships with them, you have…
by Alan Draper - Single people in the United States have many options to find love online. They can try a myriad of…
by Connor Brooke - More and more brands are relying on social media to reach their target audience, especially on Twitter. We know…
by Jay Leonard - If you don’t know journalist Ann Friedman by name, it’s probably because you’re a man. A recent survey she…
by James Spillane - In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose…
by Jay Leonard - As content marketing has grown and evolved, the brands that have cracked the code are the ones that have…
by Connor Brooke - In February, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders…
by Connor Brooke - One of the greatest things about working at NewsCred is being constantly surrounded by the best and brightest people…
by James Spillane - Two years ago, Vladimir Donkov got food poisoning on his way to K2, the world’s second tallest mountain, located…
by Jay Leonard - Some marketing stunts have such a societal significance that they are forever enshrined in the cultural lexicon. You know…
by Connor Brooke - The New Orleans Tourism Marketing Corporation (NOTMC) has certainly hit its stride with “Follow Your NOLA,” the stunningly successful…
by Jay Leonard - In 2014, NewsCred’s highest-performing piece of content was about the millennial demographic and how brands were eager to reach…
by Connor Brooke - Content marketing is no longer optional. To attract customers, stand out amongst competitors, and sell products, businesses must invest…
by Connor Brooke - At the end of 2014 we set out on a mission to prove the ROI of our content marketing…
by Jay Leonard - Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to…
by Jay Leonard - Mridu Khullar Relph had the dream freelance life. She had written for The New York Times, ABC News, CNN,…
by Jay Leonard - 2014 was another exciting year for sponsored content. More publishers started embracing it, and big brands continued investing in…