Twitter Facebook LinkedIn Flipboard 0 In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr. Consumer Marketing Strategist, Mike Stocker will give the first think:tech session of the conference, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey. They will share best practices to effectively acquire, engage and measure customer success across multiple touchpoints that increase digital ROI. Why Events? We all know how rapidly the market landscape changes and events provide a great opportunity for marketers to stay up to speed on current trends. As buyer behavior changes, an influx of technology and best practices follow suit. Sending your employees to conferences like ad:tech allows them to learn about, and invest in new technologies. In addition, events and their parties are a great place to make connections for future partner collaborations. I am a firm believer that if an employee asks to go to a conference, you should let them, pending they do their work first of course (I sound like my mother). Self-investment is an attractive quality in an employee and one that will benefit your organization. Allowing and helping your employee to grow beyond their current knowledge and skill-set broadens your organizations’ perspective, or can serve to reaffirm it. If you are an employee looking to take your career to the next level, or someone who wants to refine their perspectives and ideas, speak up and ask to go to conferences. At Marketo, our core values include aspiration and learning, so when we work at our booth, we are encouraged to go to key sessions to expand our horizons. Events like this often include presentations from many amazing brands, for example ad:tech’s presentation roster includes: Forbes, Heineken, Twitter and many many more! What events have you attended in the past? How did you bring your learning back to your organization? Share your experiences in the comments below. Twitter Tweet Facebook Share Email This article originally appeared on Marketo Marketing Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022