Link building can be defined as an art of getting different sites to link to your site to enhance your own rankings in Google. There are plenty of approaches to build links in 2015. A few methods are legitimate or ‘white hat’ while some are ‘dark hat’, e.g., violate Google’s Webmaster Guidelines. There’s no doubt that building good inbound links to your site is not very easy. While some website owners resort to spamming blog comment sections to get their backlinks, this is neither essential, nor will it positively impact your SEO efforts.

To help you make sense of the recent changes, I’ve collected some insights on which link building approaches to avoid and which you should implement.

1. Create Foundational Content:

Create content that contains foundational information and use vocabulary for the industry your blog aims to target. This post is an example. We wanted to suggest a list of all the ways that businesses can build links. Foundational content is essential and worth sharing because it will attract a wide audience. To learn more about that, check out latest rules for successful content marketing in 2015 compiled by our team.

2. White-Hat Link Building:

There are a few businesses out there that have practical experience in building a large number of links for their customers. A large portion of these people are submitting links to HubPages, Business to Community and many other sites they keep up. Beware, though, of anyone in your industry who does this for too little money. Physically building these links requires some time and if you’re paying a lower than average price, then you’re most likely getting a bad product.

3. Press Release with Highly Optimized Anchor Text:

If you have something newsworthy to write about, press releases is a good approach in getting links. Unfortunately, many companies frequently overdo this idea, using press releases as an excuse to make links to their site using keyword heavy anchor text. However, if you do use this technique with newsworthy content, it is essential to use a mixture of the brand name and URL as the anchor text. Press releases aren’t something you should be fearful of. If you execute them efficiently, they can be one of your most valuable links. Simply show that you are writing for the human interest aspect and not only for the search engine.

4. Guest Post on Another Site:

Many bloggers love to have others help them create content. This is one essential element of content marketing that consumed (as a whole) over $118 billion in 2014. Discover relevant blogs and check whether they’ll let you post as a guest blogger. Have 2 or 3 articles prepared to go when you approach the blog. Make sure that your proposed content will be relevant to their audience. Around 100% of guest blog posts include links to the writer’s website.

5. Directory Submissions:

There are loads of directories across the web. Use these as places to list your site and give a business description. Directory submissions can cost money, but it can be a VERY worthy approach. Despite its benefits, many businesses feel reluctant to pay to get included in a directory. However, it has been shown that businesses who use this get plenty of new business from these paid link directories.

6. Let People Share Your Content:

Creating content that is relevant and worthy is crucial. Keeping it at the forefront of your mind is essential while thinking up new ideas for images, blog entries and videos. The thing you must do is to clearly communicate that you’re OK with people sharing/using your content and pictures, providing they attribute with a link back. If you’re using unique content, this will help spread your content and will also increase inbound links to your site.

If you begin with this list and work through even a couple of these steps, I’m sure you’ll be pleasantly surprised at the difference in referral traffic and web engine traffic you start receiving. In addition, it is strongly recommended to set and use reliable benchmarks to measure your SEO and marketing efforts.

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