We all remember the days in elementary school when our English teachers taught us the differences between “they’re,” “their,” and “there” and proper comma usage. However, remembering the actual contents of those lessons is another story.

In our defense, the odds really are against us. With people primarily communicating through texting and social media these days, a good majority of us have gotten into a grammatical rut. Who has the time for proper punctuation (or actually spelling out full words) anymore? After all, that’s what spell check is for!

Unfortunately, these bad habits are getting us into trouble when we do have to communicate in a more formal, professional manner. This is especially true when it comes to email communication with prospective customers. One minor typo in the subject line of an email can decrease the likelihood of a response by 14%. So all that effort to put together a convincing business proposal could be wasted just because the reader noticed a spelling or grammar error before they even got to your message.

Improper grammar in business conveys a lack of professionalism – and could make prospects less likely to trust you. Since an email or your website could be the first point of contact for a prospective customer, it’s essential you make the right impression.

Studies show websites with typos or other errors lead visitors to perceive the company as less credible. If you can’t use the proper form of “your,” how can customers expect you to pay close attention to detail when it comes to the products or services you offer?

If it’s been a while since you did a refresher on grammar and punctuation, don’t fret! Just taking a few minutes to review some of the most common grammar mistakes can help ensure you don’t make them in future client communications.

Consult the SlideShare and video recording below for everything you need to get your grammar back in A status.