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Latest in BrandViews / iContact

Email Marketing Personalization – If The Shoe Fits, Sell It

Successful email marketing personalization isn’t rocket science; it’s essentially an exercise in relevance. If you send the right message…

Jay Leonard
June 5, 2017
BrandViews / iContact

Marketing Automation: Taking Email Marketing Personalization to the Next Level

If you get email marketing personalization right, your subscribers will start to feel more like valued clients and not…

Connor Brooke
May 27, 2017
BrandViews / iContact

Could You Dedicate One Hour per Day to Email Marketing?

For many small business owners, email marketing is an afterthought. It’s something they do occasionally because – well, they’ve…

Jay Leonard
May 24, 2017
BrandViews / iContact

Marketing Metrics That Matter

When you put a lot of time and effort into creating a marketing campaign, you want to know whether…

Connor Brooke
May 19, 2017
BrandViews / iContact

5 Telltale Signs That You Need Marketing Automation

Today, marketers communicate with their customers via email, social media, blog posts, landing pages, and advertisements. Because they use…

Connor Brooke
May 18, 2017
BrandViews / iContact

Embracing Marketing Automation: Take the First Step!

For a while now, I have been saying that marketing automation and personalization are both must-do’s for every marketer.…

Jay Leonard
May 10, 2017
BrandViews / iContact

Rev It Up: Going From Email Marketing to Marketing Automation

Email marketing has been around for decades. And despite all the tools now at marketers’ fingertips, email marketing remains…

James Spillane
May 4, 2017
BrandViews / iContact

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