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If you get email marketing personalization right, your subscribers will start to feel more like valued clients and not…

For many small business owners, email marketing is an afterthought. It’s something they do occasionally because – well, they’ve…

When you put a lot of time and effort into creating a marketing campaign, you want to know whether…

Today, marketers communicate with their customers via email, social media, blog posts, landing pages, and advertisements. Because they use…

For a while now, I have been saying that marketing automation and personalization are both must-do’s for every marketer.…

Email marketing has been around for decades. And despite all the tools now at marketers’ fingertips, email marketing remains…