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BrandViews / Highspot

Highspot is the industry’s most advanced sales enablement platform. Using Highspot, sales teams are connected to the most relevant content for each situation, have flexible ways to present content to customers, and gain real-time visibility into whether customers find the content engaging. Advanced analytics lets marketing and sales understand how content is performing across the sales cycle and provides actionable insights so pitches and content can be optimized. By closing the loop across marketing, sales, and customers, Highspot uniquely delivers visibility and insights that help companies engage more effectively with customers, driving increased revenue and customer satisfaction.

The Evolution of Sales Readiness—from Classroom to Training-in-Context

The term “practice makes perfect” is often associated with coaches and their effort to persuade individuals on their team…

Jay Leonard
December 12, 2018
BrandViews / Highspot

4 Techniques for Effective Consultatitve Selling

To traditional sellers, consultative selling can feel intimidating. Instead of maintaining power in the selling process, the seller must…

Jay Leonard
December 3, 2018
BrandViews / Highspot

Getting Guided Selling Right

Selling is hard. Doing it well is even harder. On any given day, a seller has to keep track…

Connor Brooke
November 15, 2018
BrandViews / Highspot

4 Steps to Sales Pitches That Engage Your Buyers

Buyers have had enough. In today’s fast-paced business environment, they don’t have time to sift through bad subject lines,…

Jay Leonard
November 8, 2018
BrandViews / Highspot

6 Critical Capabilities That Gartner Says Your Sales Enablement Solution Should Have

When it comes to winning over modern buyers, we could all use a little help from sales enablement solutions.…

Jay Leonard
October 24, 2018
BrandViews / Highspot

3 Reasons Why Sales Enablement Matters to Marketers

Did you know that buyers complete 50% to 80% of the purchasing decision before engaging a sales rep? Armed…

Jay Leonard
October 22, 2018
BrandViews / Highspot

4 Best Practices That Will Turn Your Sales Playbook into Sales Action

Plans and strategies are only as useful as their implementation, which is why every sales organization needs a sales…

Jay Leonard
October 17, 2018
BrandViews / Highspot

The Secrets to Creating Winning Sellers

As the B2B sales landscape becomes more complex, traditional sales processes no longer entice, engage, or win over modern…

Connor Brooke
August 2, 2018
BrandViews / Highspot

4 Steps to Successful Change Management

Whether it’s a modified sales process, updated compensation plan, or new sales tool, change management can be one of…

Jay Leonard
July 31, 2018
BrandViews / Highspot

The Framework for a Solid Sales Playbook

In the old days, a sales playbook may have been nothing more than a fat 3-ring binder with some…

Alan Draper
July 10, 2018
BrandViews / Highspot

Winning Over the Modern Buyer

The expectations of today’s buyers have undergone a drastic transformation. Consumer-oriented companies such as Amazon and Airbnb have created…

Alan Draper
June 26, 2018
BrandViews / Highspot

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