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BrandViews / Highspot

Highspot is the industry’s most advanced sales enablement platform. Using Highspot, sales teams are connected to the most relevant content for each situation, have flexible ways to present content to customers, and gain real-time visibility into whether customers find the content engaging. Advanced analytics lets marketing and sales understand how content is performing across the sales cycle and provides actionable insights so pitches and content can be optimized. By closing the loop across marketing, sales, and customers, Highspot uniquely delivers visibility and insights that help companies engage more effectively with customers, driving increased revenue and customer satisfaction.

Enablement Metrics Increase Win Rate, Report Finds

Experts have found that setting goals improves the performance of employees. By creating goals tied to larger organizational efforts,…

Marissa Gbenro
January 10, 2020
BrandViews / Highspot

How to Build the Guidance That Turns Strategy into Action

Asking questions is a fundamental part of how we learn. Questions move the world forward by forcing us to…

Haley Katsman
January 7, 2020
BrandViews / Highspot

How to Increase Seller Effectiveness and Improve Buyer Engagement

If you can’t effectively and consistently engage potential customers, your deals stall and you miss revenue goals. Of course,…

Jay Leonard
November 13, 2019
BrandViews / Highspot

At the Crossroads of Customer Privacy and Personalization

Are you leveraging prospect data, predictive analytics, and automation responsibly? Today, the availability of data helps us predict potential…

Jay Leonard
November 5, 2019
BrandViews / Highspot

Mind the Customer Experience Gap

“A time of great change is also a time for great opportunity.” Jennifer O’Neill, Director of Global Sales Enablement…

James Spillane
October 29, 2019
BrandViews / Highspot

Sales Enablement 2020: What’s On the Horizon?

As the new year quickly approaches, it’s time for sales enablement practitioners to begin to research trends and strategize…

Jay Leonard
October 23, 2019
BrandViews / Highspot

Can AI Help You Overcome “No Decision”?

Artificial intelligence (AI) may be coming for your job. But debating AI’s impending (or not) domination is blasé and…

Connor Brooke
September 12, 2019
BrandViews / Highspot

What You Need to Know About Revenue Enablement

The term ‘revenue enablement’ has recently surfaced in our industry conversation, which may raise an eyebrow given the rapidly…

Connor Brooke
August 23, 2019
BrandViews / Highspot

Make Your Sales Training a Big Success

Today, most sales organizations are still enabling salespeople with classroom onboarding, certifications, and assessments. These methods are outdated and…

Jay Leonard
August 13, 2019
BrandViews / Highspot

The Secret to Scaling Sales Effectiveness

Research from SiriusDecisions’ 2018 Global Chief Sales Officer Study found that fewer than 50% of sales reps are hitting…

James Spillane
June 26, 2019
BrandViews / Highspot

Without Sales Enablement, You’re Behind the Curve

The phrase “if you’re not early, you’re late” is one of the most familiar pieces of advice passed down…

Jay Leonard
June 16, 2019
BrandViews / Highspot

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