Where does it come from? How do you measure its effectiveness? Is it different than marketing content? Salespeople are…
BrandViews / Highspot
Highspot is the industry’s most advanced sales enablement platform. Using Highspot, sales teams are connected to the most relevant content for each situation, have flexible ways to present content to customers, and gain real-time visibility into whether customers find the content engaging. Advanced analytics lets marketing and sales understand how content is performing across the sales cycle and provides actionable insights so pitches and content can be optimized. By closing the loop across marketing, sales, and customers, Highspot uniquely delivers visibility and insights that help companies engage more effectively with customers, driving increased revenue and customer satisfaction.
The “last mile” is a phrase that can trace its origins to the communications industry, characterizing “the final leg…
Sales and marketing operations have progressed to a point where we can readily access the contact information of those…
Last week, we talked a bit about the struggle between sales and marketing surrounding content marketing. It’s nothing new,…
Almost 20 years ago, a tech industry luminary proclaimed with confidence that “Content is King.” The luminary’s name is…