• Home
  • Category: BrandViews / Highspot

BrandViews / Highspot

Highspot is the industry’s most advanced sales enablement platform. Using Highspot, sales teams are connected to the most relevant content for each situation, have flexible ways to present content to customers, and gain real-time visibility into whether customers find the content engaging. Advanced analytics lets marketing and sales understand how content is performing across the sales cycle and provides actionable insights so pitches and content can be optimized. By closing the loop across marketing, sales, and customers, Highspot uniquely delivers visibility and insights that help companies engage more effectively with customers, driving increased revenue and customer satisfaction.

Sales Content Analytics Drive Business Optimization

In the Mad Men era, marketing was considered a cost center where “creative types” made glorious advertising campaigns but…

Connor Brooke
September 14, 2015
BrandViews / Highspot

The Sales Content Conundrum

Where does it come from? How do you measure its effectiveness? Is it different than marketing content? Salespeople are…

Jay Leonard
September 14, 2015
BrandViews / Highspot

Don’t Ignore the Last Mile of Your Sales Process

The “last mile” is a phrase that can trace its origins to the communications industry, characterizing “the final leg…

Jay Leonard
September 14, 2015
BrandViews / Highspot

Why Context Is So Important In Sales Enablement

Sales and marketing operations have progressed to a point where we can readily access the contact information of those…

James Spillane
September 14, 2015
BrandViews / Highspot

Sales and Marketing Alignment: 7 Steps To Implement Effective Sales Enablement

Last week, we talked a bit about the struggle between sales and marketing surrounding content marketing. It’s nothing new,…

Connor Brooke
September 11, 2015
BrandViews / Highspot

Content Is King. ….Or Is It?

Almost 20 years ago, a tech industry luminary proclaimed with confidence that “Content is King.” The luminary’s name is…

James Spillane
September 10, 2015
BrandViews / Highspot

Stay Informed, Sign Up for Our Exclusive Newsletter!

By signing up you agree that you have read our privacy policy.
You’re now signed up!