Email marketing is sending out an email to your email contacts with a promotional message. One of the big guns of online marketing, email marketing campaigns are a simple yet effective way to reach out to specifically targeted customers. Email marketing software has a ton of benefits.

These awesome benefits include:

  • Connecting with your customers
  • Creating engagement
  • Promoting your business
  • Providing information
  • Improving your Search Engine Optimization
  • Driving traffic to your website
  • Making sales!

You need to build up a contact list by creating sign-up forms and putting them EVERYWHERE. On your website, blog, Facebook page, Twitter account etc. Talk about it to anyone who will listen. Ask past and present customers to subscribe. Make your social media followers, offers they can’t refuse. Promise freebies, discounts or mind blowing information (as long as you can follow it through).

There is software to track your emails and measure your success rate. Measure and analyze your results, find out which campaigns are working and which aren’t. You need to measure your open rate, click through rate, click to open rate etc. Next is your ROI. Track your website traffic from each email and the profit made from each compared to how much you spend.

Content is king

It’s a pointless exercise to send out daily emails to thousands of people if no-one reads your stuff. Good quality content is essential to keep people interested in what you have to say. Share your blog posts with your list. Offer freebies and discounts exclusively to your email subscribers. Give them insider information or advice. Whatever it is you are sharing with your customers, it needs to be quality. A really great email, once a month will have them wanting more. A daily waffle with nothing important to say will see people unsubscribing faster than you can blink! Set yourself goals and a posting schedule, keep it consistent.

Why do I need Email Marketing software?

Email marketing software allows you to contact large groups of people/potential customers at once. Emailing in the normal way is limited and time consuming as you can only email so many people at once. Not only that but you can have your email account blocked for “spamming” if you’re not careful.

Design is also important for brand continuity in your email marketing campaign. Design your emails to match your website, shop and social media accounts. Use your headers and logos for easy recognition. There is a lot of competition out there so you need to make your email fabulous.

Sign up or subscription forms are the key to building your list. These forms are simple to make on most email marketing platforms, no coding is needed (whoop!!). All you do is design your form and a line of code is generated for you to add to your online networks and website. It really is simple, so simple even I can manage it.

Although you still need to create your content, you can hand over the rest to your email marketing software to do for you. Schedule your email campaigns months in advance if you like, set times and dates for them to go out, sit back and relax…your work here is done.

Check out some of the best…


Sales & Marketing Automation for Small Business

Infusionsoft is an all-in-one marketing and sales automation system designed for small businesses. You can organize your marketing campaign with a great CRM, lead scoring and a fab email marketing system. 23,000 small businesses use Infusionsoft services to manage their online marketing campaign. It is flexible, easy to use and easily customizable for great brand continuity. If you need an all-round marketing platform then this is the one for you!

Key features:

  • Social sharing
  • Easy to publish
  • Automated email marketing
  • Measuring and Tracking
  • Marketing reports
  • Sales reports
  • Ecommerce
  • Analytics
  • Professional and attractive email design

Prices start from $199 a month for this one stop shop sales and marketing software.

SendinBlue Email

Easy To Use Email Marketing Service

SendinBlue is solely an email marketing service. With easy-to-manage email campaigns and SMS services it is a great way to start your email marketing journey. All on one powerful platform, you can create beautiful, brand focused, email templates for your business. For those who have strong ideas on branding and design this would be a great fit for your email marketing campaign.

Key features:

  • Google analytics integration
  • Customizable subscription forms
  • Import your contacts
  • Creation tools
  • Scheduling for automation
  • Create different lists
  • Trackable results
  • Hard-bounce pooling

There is a free option with up to 9,000 emails per month, paid subscriptions start at $7.47 per month and the SMS service is pay-as-you-go.


Benchmark is an international, easy-to-use email and eventmarketing service provider.

Benchmark is an email and event marketing service. They are extremely customer focused and have a great suite of tools for all your online marketing needs. Wow your customers with beautiful and creative email and video email newsletters. This is an amazing platform for those in events, but can also be used solely as email marketing software, a great all-rounder!

Key features:

  • Real-time reports
  • List management
  • Auto-responders
  • Social Media integration
  • Sign-up forms
  • Email templates
  • Surveys

Benchmark is free for up to 2,000 contacts, contact them for their pricing plans for larger lists.


Easy Email Newsletters

We can’t talk about email marketing without giving MailChimp a mention. With great email templates and scheduling, you can also manage your subscribers with ease. You can clearly track your open rates, click through rates etc. MailChimp are also Facebook integrated so you can easily connect with your Facebook fans. They have a great free option for up to 2,000 subscribers and up to 12,000 emails per month.

Are you ready to simplify your email marketing?

Why not sign up for a free trial or demo to take this email marketing on a test drive:

And here’s a list of all the email marketing automation tools you can compare and read independent reviews from their users!

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