alternatives to eloqua that rock

Oracle Eloqua has been a long-standing leader in the world of marketing but what alternatives to Eloqua are there out there? Marketing Automation Software is huge and can change the face of your business. There can’t be too many businesses who don’t use marketing and marketing automation apps in one form or another, but who is king of the hill?

What Eloqua does

Eloqua is an enterprise-level sales and marketing automation software. It has all the tools you need to create a sales and marketing campaign, including providing data and analytics to build better campaigns. Create a marketing content calendar with SEO ready content to automatically share with your customer base. Eloqua is also revenue performance management for measuring sales and marketing.

Why we need Alternatives to Eloqua

Eloqua is designed for large enterprises, although it is suitable for any sized business. The basic package is designed for up to 10 users and starts at $2000 per month, the standard package is $4000 per month for up to 50 users. If your business is smaller and has less requirements than this, there are other marketing automation apps that may be more suitable for you.

infusionsoft alternatives to eloqua marketing automation softwareInfusionsoft

Infusionsoft is sales and marketing automation which includes a CRM and eCommerce tools. You can use the automation function to nurture leads and manage your sales. Its integrated eCommerce tool means you don’t need to use different software for your marketing and online shop.

Key Features of Infusionsoft

  • CRM
  • Marketing Automation
  • E-Commerce
  • Drag and drop to craft and publish landing pages
  • Web Forms
  • Social Sharing
  • Easy Publishing, Landing Pages
  • Email marketing,
  • Automated Campaigns
  • Multimedia marketing management
  • Marketing reports
  • Track orders, sales totals, accounts receivables, etc
  • Payment Processing
  • Lead Scoring & Distribution


  • The essentials package starts at $199 for 2500 contacts, 12,500 emails and 3 users.
  • The biggest package is the complete which is $399 and allows you 10,000 contacts, 50,000 emails and 5 users.

Why Infusionsoft is a good alternative to Eloqua

Infusionsoft is designed for small to mid-sized businesses. The built in CRM means you can access your customer data and manage relationships in the same place as your automation. The eCommerce function is perfect for online sellers, it is an all-in-one platform.

exacttarget alternatives to eloqua marketing automation softwareExactTarget

ExactTarget is a Salesforce digital marketing app. It is designed around managing your customer journeys on a 1:1 basis. It is software to create marketing, email marketing and content marketing campaigns with great real-time tracking and reporting to measure your successes.

Key Features of ExactTarget

  • Intuitive interface
  • Drag-and-drop segmentation
  • 1:1 content personalization
  • Advanced content management
  • CRM and cross-channel integration
  • Pre-built templates and themes
  • Mobile app
  • Sophisticated automation solutions
  • Comprehensive, real-time tracking and reporting
  • Predictive analytics
  • Roles and permissions
  • Email marketing
  • Deliverability tools


  • ExactTarget pricing is done on a case-by-case basis so contact them for a quote to match your needs.

Why ExactTarget is a good alternative to Eloqua

It is powered by Salesforce which makes it the world’s most powerful digital marketing platform. It is designed by marketers for marketers so is the perfect solution for any company’s marketing campaign. It makes your life easier with its Salesforce integration so perfect for existing Salesforce customers.

activecampaign-marketing-automation alternatives to eloquaActiveCampaign

ActiveCampaign is an email and marketing automation suite to help you to grow your business. It is centered around email marketing and allows you to monitor and listen to your customer’s reactions to hone your campaigns. You can also track your customers to develop relationships and create custom campaigns.

Key Features of ActiveCampaign

  • Send newsletters
  • Marketing automation
  • CRM & Sales automation
  • Smart auto responders
  • Drag & drop email designer
  • Automated series (custom automation work flows)
  • Track your contacts on your site & in your apps
  • Dynamic (and conditional) email content
  • Campaign, contact, and list reporting
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Free email templates
  • Build custom forms for landing pages
  • SMS marketing


  • The freemium option gives you free email and marketing automation for up to 2,500 contacts.
  • The small business plan starts at $9 per month.
  • The top package is $2,075 per month for up to 100,000 contacts.

Why ActiveCampaign is a good alternative to Eloqua

For freelancers and smaller businesses the freemium option gives you a free platform while you build your business and the paid subscriptions start at a super-low cost so you can increase as your needs grow. The free training and free online support are a great asset for those just starting out.

salesformics alternatives to eloqua marketing automation softwareSalesformics

Salesformics is a CRM and marketing automation platform all-in-one. It integrates with Twitter, LinkedIn, Buffer, Constant Contact, Evenbrite, Dropbox, Campaign Monitor and more to seamlessly manage your existing marketing efforts. It is regarded as one of the easiest to use tools.

Key Features of Salesformics

  • Customer relationship management built for every business
  • Ever-expanding sales and marketing automation
  • Instant feedback and company insight
  • Secure and encrypted for peace of mind
  • Up and running in minutes, not after days or weeks
  • No limit on number of contacts, leads, accounts or messages
  • Sales process automation so easy, everyone can use it
  • Segment marketing made easy using point-and-click


  • There is a 14-day free trial available.
  • The monthly packages start at $99.

Why Salesformics is a good alternative to Eloqua

Salesformics is a low-cost marketing and CRM platform to manage your customer relationships and marketing in one place. Its many integrations make it easy for you to leverage social media to create campaigns that really work for your business.

In the end it is the person or company behind the amazing marketing automation software that can make or break a successful campaign. Try out some alternatives to your usual app to find the one that fits like a glove. Do any of those apps rock your world? There are tons of alternatives to Eloqua, just check out our GetApp marketplace for more fabulous ideas.

Main image courtesy of Wikimedia.