Twitter Facebook LinkedIn Flipboard 0 When starting a small business, you might not think it’s important to manage the few leads you have, at first. This is a common misconception. The thinking is: “I’ll deal with it later.” But you’re hurting your fledgling business when you look at it that way. The sooner you get on top of your leads, the better off – and more profitable – you’ll be. The simple fact of the matter is that the few leads you begin with will help you grow other leads, in several key ways. Let’s take a look at how lead management can help you quickly grow your small business. 1. Lead Management Can Bolster Sales A recent post from Bryce Buchanan on behalf of LeadExec sums up the need for early adoption of lead management activities by citing the classic maxim “Rome wasn’t built in a day.” In the same article, Buchanan cites research from Gartner showing that companies that automate lead management see a 10% or greater increase in sales within six to nine months of adoption. For your new business, that means a 10% or better boost, right out of the gate. 2. Lead Management Offers Insights into Your Target Market In starting your business, you will no doubt have some ideas about your target market. You will have probably started out with a specific customer in mind. And you will have probably conducted some market research, which will have given you more specifics about your target market. But the only way you’re ever going to really get to know your most valuable customer – the one who converts – is through lead management. Using a lead scoring app helps you understand the actions of the customers who buy, which can help you optimize your sales funnel for that type of customer going forward. And that will result in increased sales as your business ages. 3. Lead Management Lowers Cost Let’s face it: acquiring leads costs money. And, on the Web, not all leads are equal. Some customers will inevitably enter false information because they don’t want to be contacted. Some won’t qualify and convert. Others will convert, beautifully. Others still will turn in to repeat customers with years-long life cycles. The thing is: they will all cost your business money. And when you start to spend employee hours responding to incoming leads, you need a customer relationship management (CRM) tool with detailed records of lead information to know which ones are worth your time. Salesforce Sales CRM is one such tool that bridges automated site functions (that bring in leads) with responsive, personalized customer service in a practical, profitable way. Are You Starting with Lead Management In Mind? As you can tell, lead management needs to start at day one of your business. Leads build other leads and help you grow your business. For more lead management options check out GetApp’s regularly updated list of sales software for small businesses. Twitter Tweet Facebook Share Email This article originally appeared on The GetApp Learning Center and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Top Trending Meme Coins: ELON, HOGE, SAMO, TAMA, MARVIN, BABYDOGE, MONAHotbit Exchange Forced to Suspend Service As it’s Under Criminal InvestigationCameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen