photo_armandKeeping in touch with your clients. This is definitely what you want to do, but you don’t often have time to do. Thank goodness for email. And with SendinBlue and other email marketing software, you are able to automate and track much of your customer communications. This is why Armand Thiberge started SendinBlue, to ease the growing of his own business. We’ve found the best businesses tend to be created to solve an entrepreneur’s own challenges. So let’s jump right in and find out how Armand created a business to solve yours!

Why did you start your business?

In my previous business, I had many customers who needed an easy management system for their email marketing campaigns, and at a fair price. At first, I created SendinBlue for these customers. Given their enthusiasm, we decided to fully focus on SendinBlue, progressively developing more and more features until we gave birth to the SendinBlue that you know today. I’m proud that now the creation of a newsletter, management of contacts, and tracking results are finally available for everyone.

Share your story with us. What were your triumphs and challenges overcome?

As an entrepreneur, each day is full of triumphs and challenges ;) Yet, my biggest triumph is to make a user friendly solution with a crazy technology

What problem does your SaaS solve?

With SendinBlue, each and everyone can now create, send, and track his email marketing campaign, with no need of technical knowledge. You no longer have to worry about the size of your contacts database, all that matters is the number of emails that you need to send. New users start with our free plan, sending up to 9,000 emails per month!

What makes your SaaS solution stand out from the competition?

We are easier to use and way cheaper. Test us for free ! Besides our low prices we have several features like subscription forms, auto-responders, newsletter editors …

What do you think is your customers’ favorite part of your solution?

Everybody loves our responsive design newsletter builder because it lets users create beautiful emails, that automatically adapt to all devices, without any HTML knowledge! Our customers are also very happy with our segmentation tool. For example, in a few clicks, they can target the female openers of their 2 last campaigns, and exclude the clickers.

What’s your favorite thing about being an entrepreneur?

No one tells what to do :) And in general, breaking market traditions.

Is there any advice you’d like to offer to other entrepreneurs?

Believe in your vision and listen to your clients.

Which other tech company do you most admire and why?

The 2 most successful tech companies : Google and Apple changed our lives. Founders of those companies had a vision, believed in their vision and set new standards

What’s one key trend you see emerging in your industry?

People need tools that integrate all direct marketing channels. We already enable businesses to manage all their email and SMS sendings (marketing & transactional) through the same software. Now, we are also working on even more integration of marketing tools… that’s all I can say for now, but you will see amazing things in the very near future…

To learn more about SendinBlue visit here.

And to compare SendinBlue to other top email marketing software.