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Sales and marketing – two branches of business operations that were once shockingly, inexcusably poles apart. Fortunately, as the world of business has moved into the digital space, that has changed. Now, as you know, sales and marketing are more closely aligned than ever. By now, you’ve gotten comfortable with the “oneness” of sales and marketing, and you’ve worked to instill the philosophy of unification throughout your organization. So the question becomes: are you using the right tools to maintain the close relationship between sales and marketing?

If you have any doubt about the applications in your sales and marketing arsenal, the apps on this list are for you. These are tools that make it easy as pie to not only align, but also automate your sales and marketing activities.

Let’s dive right in!


Salesformics

Salesformics is a relative newcomer to the field of all-in-one customer relationship management (CRM) apps, but if ever a company “came in hot” it’s Salesformics.

You see, the development team at Salesformics has forsaken that stale bastion carried over from the Xerox PARC of the 1970s: the file menu.

What a thought, right?

If you think about it, it makes perfect sense to have a menu-free design in this age of smartphones and responsive designs. Rather than digging around in a file or context menu, in Salesformics, you simply search for what you need. Need to find data on a specific customer? Search for the name. Need to see a list of customers? Type in “list customers.” It’s just that simple.

In a way, it’s like computer usage has come full circle. Where decades ago, when it was all command lines, you would type commands like “run” in to start a program. Now, thanks to advances in search engine technology ad data management, a tool like Salesformics lets you just type in what you need to do and have it happen. Talk about “user friendly.”

And that’s before we even get to the automation features. Here’s what Salesformics has to offer in that department:

  • Social media monitoring to identify new leads
  • Drip campaigns
  • Automate content publication and track results
  • Automated marketing segmentation

Additionally, although Salesformics is newish, they’re adding new sales and marketing automation features all the time.


RelateIQ

RelateIQ, as the name implies, is a decidedly smart sales automation app.

RelateIQ helps you make smart moves when following up on leads. In fact, it lets you act on lead opportunities in real time by putting all the relevant data right at your fingertips.

RelateIQ has a feature called “Close Connections” that helps you spot warm leads to grow your sales, as well as other highly accurate data tools that put the underlying science behind RelateIQ at your disposal.

If what you need is a surgical sales automation tool that pars favorably when it comes time for human interaction, RelateIQ is a precision instrument worth considering.

More features of RelateIQ:

  • Tight integration with inbox and calendar
  • Chrome extension
  • Automatic, customized follow ups
  • Development API for creating third-party integration
  • Easy collaboration

RelateIQ puts data to work making your sales process more automated so your team can do what it does best, close more deals!


SendinBlue Email

Email marketing is one of the best tools around to attract leads and earn sales. It’s also one of the most important channels to automate.

SendinBlue does email marketing automation exceptionally well – in fact, that’s the app’s whole focus.

SendinBlue allows you to automate email campaigns, segment contacts, and respond automatically as leads interact with your emails.

More features found in SendinBlue:

  • Marketing email creation
  • Scheduling and delivery
  • Contact management
  • Contact segmentation
  • Tracking and analytics
  • Hard bounce analysis tools
  • Personalization

Send emails personalized for the individual to grow your sales with ease, using SendinBlue Email.


Infusionsoft

Infusionsoft brings together a full suite of automated tools to provide one of the most robust feature sets of any marketing and sales automation apps around.

Infusionsoft provides comprehensive CRM, marketing, email, and e-commerce, and sales automation all in a single app.

With an eye for freelancers and small businesses, Infusionsoft is easy to use and to get started with right away.

On the marketing automation front, Infusionsoft has some of the best autoresponse tools around, making it easy to nurture leads to conversion on full autopilot.

In fact, Infustionsoft is an end-to-end sales and marketing solution that is capable of capturing leads from forms, automating the email response chain, and closing sales nearly hands-free on your part.

More features of Infusionsoft:

  • Full CRM suite
  • Marketing automation tools
  • Reports and analytics
  • Landing page creation
  • Referral program management
  • Multimedia marketing tools
  • Social media integration
  • Publishing tools

If it’s starting to sound like Infusionsoft is the veritable “Swiss Army knife” of marketing and sales automation, that’s because it is!


Oktopost

Oktopost makes our list based on the strength of its specialty: Business-to-business (B2B) social media marketing.

Oktopost makes it easy to reach out to the biggest possible audience for B2B marketing purposes. The app makes it easy to automate posts and track reactions, helping you to respond appropriately as new leads present themselves.

Oktopost is especially helpful at making the most out of the high search value of using LinkedIn as a marketing tool – a true essential for B2B sales professionals as of now.

More features of Oktopost:

  • Content scheduling
  • Posting automation
  • Content performance analytics
  • LinkedIn Group insights
  • Unified social media dashboard
  • Comprehensive social media monitoring

With unique features like these, Oktopost is a no-brainer for B2B professionals!


Which apps are YOU using to automate your sales and marketing processes?

Why do all the hard work yourself when you can automate things with apps like these?

GetApp has a listing of a whole lot more sales and marketing apps for you to choose from, many with free trails and tons of reviews to help you make an informed decision.