Are your marketing and sales teams caught in that endless loop of finger pointing? B2B sellers who complain about…
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It’s likely not news to you that your business context matters. Your vendors and services providers must understand the…
How My Experience As A Decision Maker Formed My B2B Branding World View Before I threw caution to the…
Has the topic of personalization come up within your organization recently? Chances are that personalization not only comes up,…
Black Friday approaches. I should be breathless with anticipation. You see, I’m a brand strategist. To me, the prospect…
Marketers have much to think about when it comes to their strategies as we approach the New Year. For…
With mergers and acquisitions, agency executive turnover, and movie studios working with Google to make your (and my) Harry…
Interactive content (i.e., online assessments, calculators, and quizzes) helps B2B marketers shift from explaining to conversing. As my colleague…
Since 73% of companies understand the business value of data and aspire to be data-driven, but just 29% confirm…
Your customers use apps like Facebook, Skype, Snapchat, and Facetime to hold video calls and you should be using…