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Latest in BrandViews / Forrester

Empathy Is Key To Engaging B2B Buyers

It’s no secret, company websites are a key implement in the B2B marketer’s toolbox. B2B marketers rate websites as…

Connor Brooke
March 22, 2017
BrandViews / Forrester

B2B Buyers Make The Case For Better Marketing And Sales Alignment

Are your marketing and sales teams caught in that endless loop of finger pointing? B2B sellers who complain about…

Jay Leonard
January 10, 2017
BrandViews / Forrester

Context Matters, And That Means Your Industry

It’s likely not news to you that your business context matters. Your vendors and services providers must understand the…

James Spillane
December 21, 2016
BrandViews / Forrester

The Vanishing Dichotomy Between B2B and B2C Branding

How My Experience As A Decision Maker Formed My B2B Branding World View Before I threw caution to the…

James Spillane
December 13, 2016
BrandViews / Forrester

Take a Pragmatic Approach To Personalization

Has the topic of personalization come up within your organization recently? Chances are that personalization not only comes up,…

Jay Leonard
November 29, 2016
BrandViews / Forrester

This Black Friday, Should I Stay Or Should I Go?

Black Friday approaches. I should be breathless with anticipation. You see, I’m a brand strategist. To me, the prospect…

Alan Draper
November 22, 2016
BrandViews / Forrester

Predictions 2017: Three Ways B2B Marketing Will Change In 2017

Marketers have much to think about when it comes to their strategies as we approach the New Year. For…

Jay Leonard
November 4, 2016
BrandViews / Forrester

Predictions 2017: No Rest For The Weary In The Media Industry

With mergers and acquisitions, agency executive turnover, and movie studios working with Google to make your (and my) Harry…

Connor Brooke
November 4, 2016
BrandViews / Forrester

3 Ways B2B Marketers Can Put Interactive Content To Work

Interactive content (i.e., online assessments, calculators, and quizzes) helps B2B marketers shift from explaining to conversing. As my colleague…

Jay Leonard
October 25, 2016
BrandViews / Forrester

Predictive Marketing Analytics and The Link to Customer Engagement Action

Since 73% of companies understand the business value of data and aspire to be data-driven, but just 29% confirm…

Jay Leonard
October 6, 2016
BrandViews / Forrester

Video Helps Your Customers In Their Moment Of Need

Your customers use apps like Facebook, Skype, Snapchat, and Facetime to hold video calls and you should be using…

Connor Brooke
September 27, 2016
BrandViews / Forrester

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