The purpose of a business’ Facebook page is to to engage with its audience and be noticed. However, it’s not easy considering the amount of the noise and information overload on Facebook.

Here is a list of 10 highly effective Facebook marketing tips which will help your company employ its Facebook engagement strategy to its full potential.

1. Post when your audiences are online

When it comes to Facebook, your audience has plenty of content options to choose from. Their timelines are filled with quizzes, quotes, shares and posts from every friend, family member and probably even your competition. According to research, the best time to post on Facebook is between 9am and 7pm. If you want to get noticed, experts advise that the ideal time to post would be when most of your audience is most likely to be logged in while considering differences in time zones.

2. Stay relevant

The reason your audience has Liked your Facebook page is because they want to stay informed on what you’ve got to offer. While you don’t have to only post content related to you product or service, it is important that you limit yourself to posting about topics that are relevant to your industry.

3. Post consistently

It isn’t enough to share one awesome post every once in a while. Make posting on your page a habit, and take it as seriously as brushing your teeth. Thanks to social media management tools like DrumUp, you don’t even have to do it manually.

4. Use analytics

Facebook comes with an analytics feature known as ‘Facebook Insights’. This tool can be utilized to collect information on the performance of your Facebook page. You can access detailed reports on audience engagement, post reach, shares, and likes. Using this data, you can create a more effective social media marketing strategy.

5. Use Facebook’s paid service

If your social media marketing budget permits you, use Facebook’s ‘Boost Your Post’ service. While the reach of your posts will depend on the amount of money you are willing to spend, it can still go a long way in promoting your product or service.

6. Try new strategies

Social media marketing almost always involves experimentation. Keep posting on and analyzing the performance of your page. If you did not get the desired result, continue trying out new ideas and strategies until you find one that works for you. Sometimes, the simplest and most straightforward of ideas can work miracles for your business.

7. Use the Website Custom Audience feature

Apart from displaying ads for specific audience, the Website Custom Audience feature allows you to target prospective customers on Facebook after they visit your website. For instance, if someone reads about ‘car cleaning equipment’ on your website, you can use the Website Custom Audience feature to target them on Facebook with messages/ads about car cleaning products or tools.

8. Use Facebook as a PR tool

The truth is that a lot of journalists depend on social media platforms such as Facebook for news. You can take advantage of this and post your press releases through this platform. You can make use of Facebook Graph Search to identify various members of the media and carry forward your PR efforts.

9. Consider the goals for every post

There are primarily three ways to post on Facebook – Status Updates, Links, and Video/Photo Sharing. The type of post you choose should match your goals. For instance, if you want the target audience to share your content, then a creative or interesting content and fresh news is likely work best.

10. Increase visibility by building an audience

It isn’t enough to only have customers as part of your Facebook audience. You should get your employees as well as their families and friends to join in. The larger your audience is, greater is the visibility of your Facebook page.

11. Include high-quality visuals and photographs

81% of visitors to a page read only about 20-28% words on it, according to Nielsen. The human brain is designed to process images quicker than it does text. Leverage this fact and add pull to your posts with eye-catching visuals.

With Facebook, the key is to experiment and see what works best for your business. One shoe will not fit all when it comes to Facebook marketing strategy. Good luck experimenting!

Note: This post was originally published on Feb 24, 2015 and has since been updated with additional information.

Photo by Jurgen Appelo, CC 2.0