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BrandViews / Demandbase

Demandbase is the only marketing solution designed specifically for the account-based needs of B2B. We make it possible to deliver personalized ads to people at specific companies across the web and tailor the website message to engage and convert these companies to customers. Adobe, Box, CSC, DocuSign, Dell and others use Demandbase to drive better marketing performance.

Reduce, Reuse, Repurpose: How to Create Content in an ABM World

A lot goes into creating a really great piece of B2B content. Countless cups of coffee. Thousands of trips to…

Alan Draper
June 21, 2018
BrandViews / Demandbase

How to Grow Influence and Credibility with ABM

“My secret ABM fear is the great progression and success we’d had won’t be recognized and my executives will stop…

Connor Brooke
May 24, 2018
BrandViews / Demandbase

Why You Can’t Market Without a Message

Marketing is and has always been about telling a great story. But these days, we see a lot of marketers…

Jay Leonard
June 7, 2017
BrandViews / Demandbase

Why Your ABM Strategy Needs a Balanced Approach

So you’ve been tasked with implementing Account-Based Marketing (ABM) into your demand generation strategy this year. How’s it going? Meh…am…

Connor Brooke
May 26, 2017
BrandViews / Demandbase

Why Your Ads Are Showing up on Breitbart and TMZ (And What You Can Do About It)

Recently, the press has been reporting on the difficulty the Vanguard Group has experienced with advertising on controversial sites. This…

Jay Leonard
December 6, 2016
BrandViews / Demandbase

How to Use UTM Parameters to Track Account-Based Campaigns in Google Analytics

Part of being a successful B2B marketer requires a constant focus on measurement. But actually measuring your impact can be…

Jay Leonard
August 2, 2016
BrandViews / Demandbase

How to Generate Higher-Quality Leads with Account-Based Marketing

As marketers, we spend a lot of our time and resources on lead generation. But unfortunately, the leads we generate…

James Spillane
April 2, 2016
BrandViews / Demandbase

How Sophisticated is Your Account-Based Marketing Strategy?

Account-Based Marketing (ABM) is quickly becoming a must-have for B2B marketers. In fact, data from Demand Metric show that 71%…

Jay Leonard
February 1, 2016
BrandViews / Demandbase

How to Measure the Success of Your Content Marketing

In today’s increasingly digital world, the importance of content marketing can’t be stressed enough. But when it comes to measurement,…

Alan Draper
November 5, 2015
BrandViews / Demandbase

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