by Connor Brooke - As the sixth-largest public company in the world and the largest bank in the United States, JPMorgan Chase already…
by Connor Brooke - Imagine that you were only getting 81 cents of value out of every dollar you spent. If you only…
by James Spillane - For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as…
by Jay Leonard - A few months ago, the CEO of a pet supply company came to me with a problem. When people…
by Jay Leonard - Prick up your ears on March 31 and you can hear the words “Trust me, this is going to…
by Jay Leonard - When I decided to go to a college that didn’t require me to take any math or science courses,…
by Connor Brooke - Want some advice? You probably do. Whether it’s to eat healthier, run faster, work smarter, love better, or simply…
by James Spillane - A few weeks ago, I asked my boss if I could hire a public relations intern. “Sure, no problem,”…
by Connor Brooke - In 2016, marketers and singles are suffering from a similar problem. While quality is more important than quantity—regardless of…
by James Spillane - Video is expensive. Producing a clip that looks professional enough to compete on TV and YouTube regularly runs brands…
by Alan Draper - Of all the components of the modern web, nothing feels quite as futuristic—or baffling—as algorithms. They dominate how we…
by James Spillane - Workplace clichés have become the elephant in the room, popping up every time we reach out or touch base.…
by Alan Draper - The vibe within today’s newsroom feels more like a sleepy library than a clattering nerve center of days past,…
by Jay Leonard - Great slogans define brands. “Just Do It,” “I’m Loving It,” “Eat Fresh.” They’re normally two, maybe three words meant…
by Jay Leonard - The Berlin techno scene is notoriously hard to get into. Both literally—the city’s most famous club, Berghain, is guarded…
by Jay Leonard - Every year, Scott Brinker, the brilliant mind behind ChiefMartec.com, releases a Magic Eye poster that’s very popular in the…
by James Spillane - Last year, I read a report from CMO Council that thoroughly stumped me. Sixty-five percent of senior marketing executives…
by Alan Draper - Freelancers aspiring to write for NPR might start by taking a spin through its ethics handbook, lengthy as it…
by Connor Brooke - Last year, there was a Contently freelancer on two accounts for B2B software companies that were both fairly new…
by James Spillane - Google wants to make the web great again. Weirdly, that’s how Richard Gingras, head of news at Google, ended…
by Jay Leonard - Some people assume that the Internet is just a place to read. Sure, there’s a lot of text, but…
by Jay Leonard - Silicon Valley startups will do whatever it takes to grow. Lately, content marketing has been the means for that…
by Jay Leonard - Now boarding: A once-in-a-lifetime grand tour of Jupiter, Saturn, Uranus, and Neptune. Experience the charm of zero gravity! While…
by James Spillane - Financial marketers are obsessed with millennials, but millennials aren’t so fond of banks. A new infographic from Facebook IQ…
by Jay Leonard - Marketers often adopt buzzwords to justify their strategies. “Let’s publish more snackable content, Larry.” “I want to be sure…
by Alan Draper - Ask Swedish marketing manager Björn Owen Glad about the future of marketing, and it’ll only take him a split-second…
by Jay Leonard - I recently attended the content kickoff for a mid-size company that had just decided to make a big content…
by Jay Leonard - It’s not often that research plays out like a disaster film trailer, but a recent study by Accenture Interactive…
by James Spillane - Here’s a just a short list of things you can do, or soon will be able to do, through…
by Alan Draper - Who would you rather have as your president: Donald Trump or a burrito from Chipotle? On March 2, after…
by Alan Draper - Sending emails can make you feel like a lovestruck middle schooler—when should you send the note? Have they read…
by Connor Brooke - You probably wouldn’t expect the State Department to spend taxpayer money buying Facebook fans, but in 2011 and 2012,…