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In the seven-step brand-positioning process, step one on the list involves determining how your brand is currently positioning itself…

Influencer marketing is a buzzword that is used to refer to a type of marketing that uses the power…

These days, media channels inundate consumers with more paid advertisements than ever before. Not surprisingly, the impact of this…

Popular YouTubers field brand requests daily, but very few brands make the cut in this competitive influencer market. What…

Programs and plugins that block ads on desktop and mobile web browsers have been around for a few years.…

A recent study found through a survey that 65% of brands have plans to raise their influencer marketing budget…

Everyone wants in. 59% of marketers are throwing money at it, even more plan on throwing money at it,…

Algorithmic or chronological filtering, that is the question. And for today’s legions of Instagram users it represents an existential…

Out of all the stats that illustrate the virtues of influencer marketing, this one from Expertcity speaks volumes: Influencer…

With as much noise as Amazon.com likes to make whenever it launches something new, the addition of Video Shorts…