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BrandViews / Ceros

Ceros’ interactive content creation platform empowers marketers and designers to build rich, engaging digital content—no coding required. Our cloud-based software makes it easy to design, publish, and distribute interactive content like eBooks, infographics, microsites, blog graphics, and magazines.

Want to Increase Creativity? Look Outside the Office

When scrolling through the canon of iconic marketing moments, this scene from the holiday classic A Christmas Story perfectly encapsulates…

Alan Draper
November 7, 2016
BrandViews / Ceros

The Mind Behind Target’s Bold Bet on Creativity

Generous. That’s the word Todd Waterbury and his team come back to again and again to describe the creative direction…

Jay Leonard
November 4, 2016
BrandViews / Ceros

No, You Don’t Have the Attention Span of a Goldfish

For something to become a scientific law, it must be rigorously tested and repeatedly observed. Once it’s established as law,…

Jay Leonard
October 27, 2016
BrandViews / Ceros

15 Clever Halloween Costumes for Content Marketers

As a costumer, former Drama Club kid, and lifelong geek, Halloween is one of my favorite holidays. I mean, hello:…

Jay Leonard
October 20, 2016
BrandViews / Ceros

Reframing UX Design as Digital Storytelling

Which of the following two paragraphs do you find more compelling? Paragraph 1 Karen arrived at the subway station. She…

James Spillane
September 20, 2016
BrandViews / Ceros

Lessons in Story Design from Pixar’s Creative Team

I was 11 years old when Toy Story hit theaters—too old to play with toys. Even so, the movie resonated…

Connor Brooke
August 16, 2016
BrandViews / Ceros

All About Those Leads: Crafting Content for Conversion

As a marketer, the insightful lyrics of Meghan Trainor really resonate with me: “Because you know I’m all about those…

Connor Brooke
July 27, 2016
BrandViews / Ceros

What Does the Future of Marketing Have in Store?

Marketing today looks very different than it did fifteen years ago, but it’s surprising how different best marketing practices look…

Jay Leonard
July 26, 2016
BrandViews / Ceros

Can You Quantify the ROI of Great Storytelling?

We’ve reached an enlightened age in content marketing. You’ve likely heard this statement repeated ad nauseum: “Content is king.” But…

Connor Brooke
June 9, 2016
BrandViews / Ceros

Evoking Emotion with Color: 6 Brand Campaign Examples

When you look into your closet in the morning, how you decide what to wear? Comfort, warmth (or coolness, depending…

Connor Brooke
May 4, 2016
BrandViews / Ceros

5 Types of Interactive Marketing

As a content marketer, one of my jobs is keeping on top of the latest trends in the field. It’s…

James Spillane
April 28, 2016
BrandViews / Ceros

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