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BrandViews / Ceros

Ceros’ interactive content creation platform empowers marketers and designers to build rich, engaging digital content—no coding required. Our cloud-based software makes it easy to design, publish, and distribute interactive content like eBooks, infographics, microsites, blog graphics, and magazines.

Selling Through Sound: The Surprising Art Behind TV Ad Music

You cannot escape advertising. An entire industry has arisen to try and help us do just that—ad blockers, DVRs,…

James Spillane
December 6, 2016
BrandViews / Ceros

How Graphic Design Legend Louise Fili Became “The Envy of Every Designer”

From her design studio overlooking bustling midtown Manhattan, graphic designer Louise Fili has spent the better part of the…

James Spillane
December 1, 2016
BrandViews / Ceros

Want to Increase Creativity? Look Outside the Office

When scrolling through the canon of iconic marketing moments, this scene from the holiday classic A Christmas Story perfectly…

Alan Draper
November 7, 2016
BrandViews / Ceros

The Mind Behind Target’s Bold Bet on Creativity

Generous. That’s the word Todd Waterbury and his team come back to again and again to describe the creative…

Jay Leonard
November 4, 2016
BrandViews / Ceros

The Art of the Kickstarter Side Hustle

On August 12, 1982, a young graphic designer by the name of Michael Bierut grabbed a 10 x 7…

Connor Brooke
November 2, 2016
BrandViews / Ceros

The Madness and Wonder of Immersive Theater

I step inside a room the size of a closet. Old velvet curtains cover the walls. There’s a set…

Connor Brooke
October 31, 2016
BrandViews / Ceros

No, You Don’t Have the Attention Span of a Goldfish

For something to become a scientific law, it must be rigorously tested and repeatedly observed. Once it’s established as…

Jay Leonard
October 27, 2016
BrandViews / Ceros

The Secret to Overcoming Creative Rejection? Persistence

The life of a creative is filled with rejection. The beauty and terror of all creative pursuits—filmmaking, writing, art,…

Connor Brooke
October 26, 2016
BrandViews / Ceros

Principles of Design: Bringing Order to Chaos with Grid Systems

In graphic design, as in architecture, the guts of a finished product are held up by an underlying support…

Jay Leonard
October 25, 2016
BrandViews / Ceros

15 Clever Halloween Costumes for Content Marketers

As a costumer, former Drama Club kid, and lifelong geek, Halloween is one of my favorite holidays. I mean,…

Jay Leonard
October 20, 2016
BrandViews / Ceros

Arcade Games and Interactive Storytelling Constraints

My worries would instantly slip away as my mind focused itself on the relentless pixelated onslaught on the screen…

James Spillane
October 17, 2016
BrandViews / Ceros

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