You’ve heard people say, “Don’t reinvent the wheel.” It makes sense, right? Why start from scratch if there are existing resources that can make your life easier? You have enough on your plate already.

When it comes to designing email campaigns, templates are a lifesaver. They provide a reliable framework to build upon while creating elegant, customized email campaigns.

But it’s not just the framework that matters. In this post, we’ll look at how email templates make your email marketing better through their versatility, flexibility, cost-effectiveness, and efficiency.

1. Email templates are versatile

Using pre-designed email templates that automatically scale to the optimal screen size for various devices means guaranteeing your emails look great and are easy to read for all subscribers–no matter where they access their inboxes.

This is especially important considering the volume of emails that are accessed on a mobile device. Our research indicates that more than 50% of emails are opened via mobile devices as of 2015. Thanks to responsive email templates, you can rest easy knowing that your message will display properly on both mobile devices and desktops.

Look at this template, for example:

Versatile Email Template

With the side-by-side comparison of the desktop and smartphone preview, you can see how both display at the appropriate screen size for easy, hassle-free reading. Easier reading means a greater likelihood for conversion.

2. Email templates are customizable

Templates are a starting point for customization–and with all of the different email templates at your disposal, you can often find a customizable email template that will meet all of your needs without having to build one from the ground up.

Customization features within templates vary but are often quite flexible. Think of it like building with legos–you can rearrange features to your liking. Including your logo, using a custom image, and changing text color and treatment are just the beginning of the many tweaks you can make to an email template.

Customizable Email Templates

3. Email templates are cost-effective

Even if you don’t have a big marketing budget, you still want your email marketing to look professional and polished, and email templates enable you to do that.

Here’s an example of a clean, easy-to-read template that shows how you can accomplish your email objectives without investing in an expensive design:

Cost-Effective Email Templates
Cost-effective email solutions are important for marketing teams who have to prove the value of their efforts. Email marketing has the highest ROI of any marketing tactic at 3800% and a $38 return for every $1 spent. Starting with a free email template helps keep costs low and ROI high.

4. Email templates are efficient

Creating an email template from scratch can be a time-consuming task, and for some businesses, delaying email marketing messages until the template has been perfected isn’t an option. With a pre-designed template, anyone can create a stunning email in minutes with no coding knowledge necessary.

Templates take the legwork out of email design thanks to a solid foundation that can be fully customized. No need to create detailed tables or design layouts from scratch–just drag, drop and start deploying messages efficiently and confidently.

Efficient Email Templates

Wrap up

Different organizations have different resources and needs. If you’re a developer who wants to code your own HTML email–go for it! We love seeing beautiful emails that take full advantage of a designer’s skill set.

But if you want to go the template route, there are many options for you too. Email templates are reliable, fast, flexible, cost-effective, and versatile, so explore the email template options that are available and start creating, sending and measuring the impact of your email marketing campaigns.