Following influencers in the digital marketing world can help you stay up-to-date with news and trends–which is important, as any good email marketer knows. These digital marketers are excellent resources not only for the insights they share but for the best practices and tips they spotlight that can help improve your personal efforts at work.

Oli Gardner – Unbounce

oli-gardner’s co-founder Oli Gardner is a writer and speaker who’s passionate about conversion-centered digital marketing. He prides himself on being one of the early pioneers of content marketing, and because of that, he’s helped position Unbounce as a leader in the world of landing pages. Another cool fact: He’s from Scotland, and sometimes presents at speaking engagements wearing a traditional kilt.

Follow @oligardner on Twitter

Neil Patel – KISSmetrics


Neil Patel is the Founder of Crazy Egg, Hello Bar, and KISSmetrics and a writer for many major publications like Inc., Entrepreneur, and Forbes. Entrepreneur Magazine called him the #1 marketer in the world, and today, he helps companies like HP, Amazon, and GM with their revenue growth. Needless to say–when it comes to digital marketing, Neil Patel knows how to help companies achieve real, impactful results.

Follow @neilpatel on Twitter

Jeff Bullas –


Jeff Bullas is an entrepreneur, blogger, and digital marketer whose blog aims to help educate businesses and individuals on the changing digital marketing landscape. He’s been named the #1 Global Digital Marketing Influencer by Onalytica and the #1 Content Marketing Influencer by Appinions (as well as countless other achievements.) He and his work have also been featured in countless publications such as The New York Times, The Huffington Post, and more.

Follow @jeffbullas on Twitter

Ann Handley – MarketingProfs


Ann Handley is a veteran digital marketer who serves as the Chief Content Officer for MarketingProfs, a training and education company for marketers. She’s also the author of a Wall Street Journal bestselling book and is a sought-out keynote speaker on various digital marketing topics. And–get this–she’s also the co-founder of, one of the first sources of interactive marketing news and commentary. Bottom line: Ann knows a lot about digital marketing.

Follow @marketingprofs on Twitter

Rand Fishkin – Moz


Moz’s founder and former CEO Rand Fishkin is a wealth of information in the world of digital marketing. Whether it’s in short bursts on Twitter, or via in-depth pieces on his blog, he shares thought-provoking insights and experiments that are changing the way marketers understand the modern digital marketing landscape.

Follow @randfish on Twitter

Larry Kim – WordStream


Larry Kim is the Founder and CTO of WordStream, a company he bootstrapped back in 2007. Today, he shares his digital marketing insights around the world of PPC, internet marketing, AdWords, and Facebook Ads on the WordStream blog–but also at Search Engine Land, Moz, Small Biz Trends, and others. Larry is also a top columnist for Inc. Magazine.

Follow @larrykim on Twitter

Dan Siroker – Optimizely


Optimizely co-founder Dan Siroker was inspired to create the company after working as the director of analytics on the 2008 Obama campaign. He’s got an interesting background, too: he earned a computer science degree from Stanford served a stint as a product manager at Google. Today, he focuses on A/B testing and optimization for digital marketers around the globe.

Follow @dsiroker on Twitter

Tommy Walker – Shopify


Tommy Walker is the Editor of the Shopify Plus blog, and was formerly the Editor at ConversionXL. Working in digital marketing since 2005, he’s learned through trial and error that purpose and audience should be at the core of all online marketing efforts–and he’s written about this extensively on blogs like Unbounce, ProBlogger, PC World, and many more. Fun fact: When he’s not writing about digital marketing, you might find him beatboxing or flexing his performance talents.

Follow @tommyismyname on Twitter

Gary Vaynerchuk – VaynerMedia


Gary Vaynerchuk is the CEO of VaynerMedia, but he’s also well known for his consistent work on social media over the past 10+ years. He’s been sharing digital media insights, tips, and best practices on digital media platforms and in his books, and has helped countless brands achieve incredible digital media success with his guidance.

Follow @garyvee on Twitter

Shama Hyder – Marketing Zen


Marketing Zen, a blog that’s packed with digital marketing insights, has a founder that’s also the author of a best-selling book: The Zen of Social Media Marketing. Shama Hyder is a keynote speaker, was named one of Forbes’ 30 Under 30, and prides herself on staying on the cutting edge of what’s new in the digital marketing world.

Follow @Shama on Twitter

Wrap up

The digital marketers listed here have lots of insight you can learn from–and some are quite entertaining on Twitter, too. Give a few of them a follow and see how you can step up your own digital marketing efforts based on the information they share. What’s the worst that could happen?