How do you stay on top of all your social media marketing tasks?
From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.
Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time.
But how do you decide which product to use?
With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business.
Here are 25 of the very best social media management tools out there.
The 25 top social media management tools and platforms
The list is broken down into two sections:
- Tools more suitable for small-to-medium businesses and
- Tools more suitable for enterprise businesses
The distinction is largely made based on the price and isn’t clear-cut. If you are a small-to-medium business, a tool on the second list might suit you, and vice-versa.
The 15 top social media management tools for SMBs
The tools are not arranged in any particular order and they’re all great in their own unique ways. If there’s a reason you love a tool and I didn’t mention it, feel free to give it a shout in the comments section to help others understand more about that particular tool.
Compare the tools easily with this spreadsheet
To make it easier for you to compare the tools, I’ve created a spreadsheet with the following information of each social media management tool:
- The prices
- Free plan or free trial?
- Product offering
- Social networks supported
- Unique value
Let’s look through each tool!
The platform for successful social media management
Prices: Free plan, $10, $99, $199, and $399 per month (with a 14-day free trial)
Description: Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.
We have a suite of products for publishing, engagement, analytics, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
Manage your social media in one place
Prices: Free plan, $19, $99, $499 per month, and enterprise pricing (with a 14-day free trial)
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
3. Sprout Social
Powerful social media software
Prices: $99, $149, and $249 per user per month (with a 30-day free trial)
Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
4. Agora Pulse
Simple & affordable social media management
Prices: $49, $99, $199, and $299 per month (with a 15-day free trial)
Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
The #1 social media management tool for agencies
Prices: $49, $199, $499 per month, and enterprise pricing (with a 30-day free trial)
Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
Social media publishing simplified
Prices: $9.99, $29.99, $49.99, $99.99 per month, and enterprise pricing (with a 14-day free trial)
Description: Everypost makes it easy to curate content, customize, and schedule your social media posts. It has a strong focus on visual content, allowing you to pull images and videos from Instagram, Flickr, YouTube, and your RSS feeds.
While it doesn’t have social media analytics at the moment, it’s stated on the website that the feature is coming soon.
Unique value: Everypost is one of the few social media management tools that allow you to customize your social media post for each social media platform. Also, its visual content curation feature allows you to easily find and attach the multimedia content that you want.
7. Social Pilot
Social media marketing & scheduling tool for agencies & social media professionals
Prices: Free plan, $10, $20, $30 per month, and enterprise pricing (with a 14-day free trial)
Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its social media content calendar, which allows you to see your scheduled posts in a glance and rearrange them by dragging and dropping.
#1 marketing calendar for everything you need organized
Prices: $30, $60, $300, and up to $1,600 per month (with a 14-day free trial)
Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
Affordable and easy-to-use social media management & advertising software
Prices: Free, $19, $59, $199 per month, and enterprise pricing (with 7-day free trial)
Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.
Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.
If you wish, MavSocial can also help you repeat your social media posts for a specified duration.
10. Friends Me
Share to anywhere
Prices: $3 per connected account per month (with a 15-day free trial)
Description: Friends+Me has a strong focus on Google+ but also allows you to schedule your content to several other social platforms.
Unique value: Friends+Me supports scheduling for Google+ profiles, collections, communities, and pages and allows you to set up automations to re-post your Google+ posts onto your other social media accounts, which is great for marketers who focus on Google+.
Also, you can have an unlimited number of posts in your queue!
Your super-smart marketing sidekick
Description: Crowdfire is like a capable marketing assistant. Through a conversation-style setup, it tries to understand your social media goals and recommends things you can do to reach your goals (such as grow a following, drive traffic to your blog, or sell your products).
You can also schedule posts and set up automations for your social media accounts. The analytics feature will be coming soon.
Unique value: Crowdfire provides a personalized service depending on your goals. For example, if you connect your Shopify store and add a new product to your store, Crowdfire will create and suggest a social media post about the product for you to share.
Like hiring a content manager for a fraction of the cost
Prices: $49/month (with a 14-day free trial)
Description: Edgar takes a creative new approach to social media sharing. The idea is that you just have to create a library of content with various categories and add time slots with a specific category (or a random category). Edgar will automatically fill up those time slots with the content in your library.
Unique value: What people like about Edgar is that it automates social media post creation and scheduling in a clever way. Instead of simply posting your social media posts several times, it recycles your library of content according to the categories.
13. Post Planner
Social media engagement app
Prices: Free plan, $3, $9, $19, $49, $99 per month, and enterprise pricing
Description: Post Planner wants to help social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule (more below).
Unique value: With its Find tool, Post Planner makes it super easy to find content that has proven to engage people.
Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. (You can also schedule posts outside of this plan.)
Smarter visual marketing
Prices: Free trial with limited features, $9.99, $799.99 per month, and enterprise pricing
Description: Tailwind is a social media management tool for Pinterest and Instagram. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your Pinterest and Instagram performance.
Unique value: Tailwind is great for Pinterest and Instagram marketers as it provides a range of features that are specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.
Boost your social media productivity
Prices: $6.97 and $17.97 per two weeks
Description: SocialOomph allows you to manage both your social media accounts and your blog from one dashboard. It has several additional features for Twitter management such as automations and follower management.
Unique value: What seems to attract people to SocialOomph is the Twitter automations and interesting features such as purging your tweets to restart your account.
The 10 top social media management tools for enterprise-level companies
If none of the tools above suits your social media strategy, perhaps you need something that is more comprehensive.
Here are several social media management tools that are generally designed for larger, enterprise teams.
(Most of these tools do not list their prices on their website but they do offer you a free demo to learn how the tool can help you.)
The most complete social media management platform for the enterprise
Experience Cloud for Social Media Management is part of Sprinklr’s suite of products to help enterprises connect and serve their customers across any channel at scale. It enables teams in enterprises to collaborate effectively and to reach, listen, and engage their customers on more than 25 social channels.
The B2B social media management platform
Oktopost is a social media management platform catered for B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. From social media publishing to analytics to social advocacy, Oktopost has all the tools most B2B marketers would want.
The platform for every kind of social media marketer
Falcon.io combines all the things social media marketers would need in one single platform: social media management, engagement, and analytics, customer experience management, and DIY landing page builder.
All-in-one inbound marketing software
HubSpot’s social media management tools are part of their all-in-one marketing software, which starts at $200 per month. As HubSpot integrates all your marketing efforts (such as social media, email, SEO, and CRM) into a single platform, you can easily compare your results across your marketing channels and measure your social ROI.
5. Salesforce Social Studio
Sell, market, and service with the world’s #1 CRM
Salesforce provides probably the most comprehensive set of products for enterprises. Its Social Studio, a part of its Marketing Cloud platform, can help you strengthen your customer relationships by aligning your marketing, customer service, and sales efforts on social media.
6. Social Hub
Helpful social media management software for your team
Social Hub is a social media management software built for businesses, agencies, and governments. Based on its target audience and customers, I believe it provides a solution that is efficient, scalable, and secure.
Enterprise social done right
Spredfast is a social media software that’s used by some of the world’s biggest companies, such as 3M, LinkedIn, and Johnson & Johnson, to handle all aspects of their social media management.
8. Likeable Hub
Easy & effective social media for your business
Starting at $299 per month, Likeable Hub provides you with thousands of content ideas, helps you generate referrals and leads, allows you to amplify your social media reach, and more.
9. Social Flow
Data-driven social media management, marketing, and publishing
Social Flow is a social media publishing and advertising tool used by many top publishers such as The New York Times, National Geographical Channel, and Fast Company. Using Social Flow, Fast Company was able to increase their Facebook shares by 30 percent!
The world’s most stunning social media marketing suite
NUVI provides real-time data visualization and social media insights to help you make decisions on your social media strategy. It also provides you with the tools to publish and engage on social media efficiently.
What’s your go-to social media management tool?
Social media management tools come in all shapes and sizes, and what suits you best depends on your social media goals and needs. I hope I’ve managed to mention at least one tool that might suit your needs.
I’m sure this list only scratched the surface of the entire ecosystem of social media management tools. If your favorite tool is on the list, I would love to hear what you love about it. If I’ve missed your favorite tool (sorry!), please give it a shout out and share why you love it.
Image credit: Unsplash