Today, more than half of emails are opened on a mobile device… yet less than half of marketers are designing with mobile in mind. In fact, 75 percent of readers are likely to delete a message for not being mobile friendly. Crazy, right?

Fortunately, we’ve got you covered with these tips and tricks to make your email designs mobile friendly. Like did you know that white space helps to increase the readability of your content? Or that the size, weight and color of your text all help to influence what readers focus on first?

From color palettes to visual hierarchy, here are the elements you should get familiar with:

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