One of the most common issues we hear from our customers is that they don’t have enough time to manage their business and create awesome email marketing campaigns at the same time.
So we thought we’d take the next installment of 5-Minute Email Tips and dive into a few ways you can cut corners and enhance the quality of your emails.
If you’re already using email marketing as a way to stay connected with customers and prospects, you’re a step ahead of the game. Using an email marketing service provider like AWeber gives you the opportunity to schedule and send email messages to multiple people at once, so you’re already saving time when communicating with your audience.
But what can you do to help save time if you’re already set up with email marketing?
Take advantage of templates for email messages and sign up forms.
Sign Up Form Templates
If you haven’t yet added a sign up form to your website, now’s the time to get started so you can begin collecting subscribers and sending them emails.
While you can design your own unique form for your website, templated sign up forms are perfect if you lack that designer’s eye and want to add a pop of color and character to your website.
Here are some tips for creating a great sign up form:
- Choose a template that is consistent with your brand and/or website. This will create a cohesive and pleasant experience for your website visitors. Good design can also help do wonders for establishing your brand’s credibility.
- Add content in the header of your form that explains what visitors will get when subscribing to your email list. This is your opportunity to convince them to sign up to your list, so be sure to communicate the value of your emails.
- Offer an incentive to encourage visitors to sign up to receive your emails. Whether you give away a freebie item like an ebook or discount code to use towards a future purchase, incentives are great for convincing those on the fence about joining your list to sign up. Don’t forget to mention the incentive in the copy on your sign up form!
We can’t stress enough the importance of a well-designed email. Why? Because your emails should be easy to read and create enjoyable experiences for your readers.
I know, you’re struggling enough with creating great content your subscribers love. But that’s where templates come in to save the day.
All you have to do is select the template of your choice, and then you can focus your energy on writing great content that grabs your readers’ attention.
Here are some tips to help you get the most out of email templates:
- Choosing the right template. Search through your email service provider’s template selection and look for one that fits your brand personality. You might also want to look into templates based on specific themes, such as seasons, holiday or business industry.
- Choose the right color scheme. Email templates come in different color schemes. Select the one that matches your brand so it creates a cohesive brand experience for your audience.
- Tweak as needed. Once you have the template of your choice, feel free to add new images (such as your company logo or new products), change the font colors, or add new call-to-action buttons. This allows you to customize your template to your liking and perhaps make it fit more with your brand.
So let’s say you find an email template you really love. But there are changes you’d like to make that you just can’t do on your own. Maybe you want to change the color scheme to better match your brand, or you’d like to create something totally from scratch.
If that sounds familiar, why not have an expert designer create an email template just for you?
Having a template that matches your brand is a great way to create a consistent brand experience for your customers and establish your credibility. And by having an expert designers at AWeber customize one for you, it takes the hassle out of configuring templates or building one on your own from scratch.
Templates are lifesavers for the busy business owner. How are you using templates to help you save time and get the most out of your email marketing?