Connor Brooke
By now, everyone understands the importance of blogging but some don’t really know why. Below, I give you 6 reasons why blogging for your business is beneficial. Read on to learn more!
Become an expert
The more you blog about industry trends, insider tips, lessons, products and services, the more knowledgeable you seem to a potential client. Let content build relationships for you.
Strut your stuff because there’s no better way to show your potentials that you really know your stuff. Write thought provoking articles based on your experience and education and build a connection with your audience.
People will view you as the expert of your industry and you can become the go-to-place for updates and information.
Grow your network
Blogging opens the door to meeting like-minded individuals and connecting with an audience. Tapping into a network can help you build your own community of fans and friends. Furthermore, these online relationships can lead to offline friendships as well.
Boost traffic
The more frequent you blog, the more traffic you will drive to your site. Blogs give sites 434% more indexed pages and 97% more indexed links.
Many people wonder how frequently a blogger needs to publish content in order to make an impact in their content marketing results. In 2012, Hubspot found that companies that blog 15+ times per month get 5 times more traffic than companies that don’t blog.
Generating blog content fuels social media. With social media distribution and promotion, blogs are amplified and shared, thus creating more traffic. If you can squeeze it into your content production schedule, blogging on other peoples’ sites (guest blogging), will also increase traffic to your own blog.
As well as seeing your pageviews and unique views increase, you will also see “time spent” climb up too. People spend more than 50% of their time online with content with an additional 30% of their time on social channels where content can be shared.
Gain leads and sales
Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.
Nowadays, buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. Today’s buyers might be anywhere from 70% to 90% of the way through their journey before they reach out to you so you want to make sure you’re engaging with the customer every step of the way.
Customers are finding content on their own in an ever-expanding number of ways and channels, this includes every piece of content published about product and / or service.
Acquire new skills
Blogging is not just about writing. It’s also about branding, design, marketing, lead generation and budgeting. When you start getting really into it, you won’t even notice that you’re learning new skills. What’s great is that as you see your blog improving, you’ll want to learn everything you can about the blogosphere.
Increases engagement and brand loyalty
If you produce quality content, you will increase audience engagement and brand loyalty. 70% of customers prefer getting to know companies via articles over ads. Improving the quality of your articles is somewhat of a mystery though. How do I know what my readers really like? How can I get more clicks? How can I make it more shareable? These are questions every blogger asks. What if I told you there’s a solution for that? Check out the Atomic App for Chrome. This Chrome extension will answer all of your quality content questions.
This article was written for Business 2 Community by Connor Brooke.
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Blogging really connect the people all around the world and makes the world more interesting place. I have to agree with everything you pointed out :) When you start blogging and overcome a few technical obstacles then it becomes your passion, and as you said you even don’t notice that you learn a new skills. Nice article Summer Luu