Now days, it seems like everyone is jumping onto the blog bandwagon. People are flocking to their keyboards to write about their interests, which are as diverse and varied as those who write them. But with so much information being created and shared, how do you ensure that you get noticed?
Here are four tips to help you stand out and engage with your readers:
Know Your Target Audience
When you’re creating content, you need to consider your audience’s interests. There are many ways to identify this but some key areas include age, education and profession. Try developing personas to help with this. By determining primary, secondary and even tertiary users, creating content that engages them will become very simple.
Determine How You’re Going to Address Them
Once you’ve figured out who you’re talking to, it’s important to recognize why you’re writing to them. If you’re targeting a casual reader, write in a light tone and keep your sentences and paragraphs short. If you know that your audience is a little more serious—for example, you’re writing for an academic reader—you can expand on your ideas more and use more technical language. When writing your content, regard your audience and what will appeal to them. This will affect the style of your writing, your vocabulary and the level of detail.
Conduct User Surveys
Content creation isn’t a one-way street. Listening to your audience and interacting with them is a huge opportunity that many companies miss out on. The simplest way is to ask questions. Don’t be afraid to ask what they think of your content and how to improve it. Whether they’re leaving comments on your blog or across social networks such as Twitter or LinkedIn, it’s important to listen to your readers’ opinions.
You should also use this opportunity to interact with them as well. If they have questions or concerns, address them in an honest and open way. Opening a dialogue in an open forum on the internet is a great way to talk to people and spread your message.
Check the Data
Once the numbers start coming in, things can get confusing rather quickly. Between constantly checking your accounts (Google Analytics, Facebook, Twitter, LinkedIn, etc.) and trying to figure out how to interpret all that data, when do you actually find time to create content? Luckily, there’s Atomic Insights. It not only condenses all of that information in one place, but it analyzes the data. By using this tool, you can quickly identify not only who your audience is, but when and where they’re interacting with your content.
So there you have it, remember these tips when you’re creating content and watch your engagement skyrocket. Now get out there and get writing!
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