Twitter Facebook LinkedIn Flipboard 0 Every single visitor who lands on your website is a potential customer – and your success depends on how many you are able to convert into fully-fledged customers. This doesn’t just mean optimizing a single page – it means bolstering every part of your website for more conversions. Our potential customers enter the ‘conversion funnel’ at some point. Many enter at the very top of the funnel, and have never heard of your product. There are many potential customers who have already been researching your products, and enter much deeper into the funnel. Always consider that not one visitor is alike. It is your job to give customers what they need to make an informed decision to buy. In this infographic, we represent the conversion funnel like a skyscraper. Customers land on the very top floor, and your job is to get them down to the ground level with purchases in hand. Be sure and download the Free ebook: 13 Mistakes Smart Ecommerce Owners Make– and see what conversion mistakes you might have overlooked. Twitter Tweet Facebook Share Email This article originally appeared on Love Your Store and has been republished with permission.Find out how to syndicate your content with B2C Author: Spark Pay Follow @americommerce Spark Pay - a Capital One Company - is a PCI certified ecommerce software platform serving more than 5,000 merchants with over $4 billion sold. Whether you need one online store or multiple stores, Spark Pay is a stable and reliable solution for competitive internet retailers and merchants who need smart tools for a complex… View full profile ›More by this author:6 eCommerce Email Marketing Campaigns We Use To Boost Sales10 Tips for Building Ecommerce Landing Pages that Convert5 Techniques to Build Loyalty in Online Customers