Every single visitor who lands on your website is a potential customer – and your success depends on how many you are able to convert into fully-fledged customers. This doesn’t just mean optimizing a single page – it means bolstering every part of your website for more conversions.

Our potential customers enter the ‘conversion funnel’ at some point. Many enter at the very top of the funnel, and have never heard of your product. There are many potential customers who have already been researching your products, and enter much deeper into the funnel. Always consider that not one visitor is alike. It is your job to give customers what they need to make an informed decision to buy.

In this infographic, we represent the conversion funnel like a skyscraper. Customers land on the very top floor, and your job is to get them down to the ground level with purchases in hand.

Be sure and download the Free ebook: 13 Mistakes Smart Ecommerce Owners Make– and see what conversion mistakes you might have overlooked.