earth

If you couldn’t tell by the trending topics and social media overload… today is Earth Day!

Earth Day is a great reminder that we only have one chance to take care of our home! But we wanted to learn more about the individuals that celebrate the Earth every day, and not just once a year. To do this, we decided to analyze the followers of @earthdaynetwork (prior to Earth Day) using Affinio.

We found eight distinct interest-based groups. These groups, seen below in an audience visualization, include Marketing and Media Professionals, American Pop Culture Fanatics, and Organic Eaters!

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We decided to focus on three communities that really sparked our interest: the Sustainable Living Community, the Space Enthusiast Community, and of course, Treehuggers!

Exploring The Sustainable Living Community

This social community, like their community name suggests, are practitioners of living a healthy, sustainable lifestyle. The hashtags and conversation topics they partake in showcases their passion for #energy, #sustainability, #renewables, and of course #recycling.

It comes as no surprise that their top Emojis consist of the globe, animals, plants, transportation methods like bicycles, and of course a recycling logo.

In terms of their influences, they are influenced by media publications such as Planet Green, HuffPost Green, and Green News; celebrities such as Bill Nye, Richard Branson, and Leonardo Dicaprio; and brands such as Siemens Energy, SunPower, and Seventh Generation cleaning products.

SustainableLiving

Exploring The Space Enthusiasts Community

This social community is comprised of space enthusiasts who love the planet we call home (and all of the other planets too!) They talk about space-related topics like the #moon, #auroras, #science, and the #cygnus spacecraft.

Their keen interest in space makes it no surprise that some of their top shared Emojis include a space rocket, the planet earth, the dark moon, and an alien!

In terms of their influences, they are influenced by media publications such as NYT Science, Discovery, and Space.com; celebrities such as Neil deGrasse Tyson, Buzz Aldrin, and Mike Massimino; and brands such as Google Earth Outreach, Earth 911, and Earth Fare.

Space Enthusiasts

Exploring The Tree Hugger Community

This social community is comprised of Tree Huggers – they love the environment, animals, the ocean etc… essentially everything living and breathing on our planet Earth. On social, they engage in topics such as #earthday, #nature, #water, and #wildlife.

Their keen interest in space makes it no surprise that some of their top shared Emojis include a happy face, earth, and animal and plant emojis… lot’s of animal and plant Emojis!

In terms of their influences, they are influenced by media publications such as treehugger.com, HuffPost Green, and the Mother Nature Network; celebrities such as Bill McKibben, Andy Revkin, and Michelle Obama; and brands such as Patagonia, Whole Foods, and ecomagination.

Tree Huggers

There you have it folks. These are some of the social communities that choose to care about the earth every day. Take care of our planet, we only have one…. for now.

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To learn more about understanding social communities with Affinio, request a demo.

Originally posted on the Affinio blog, “The Social Communities That Celebrate #EarthDay Every Day