30 days on the job, who’s tweeting at The President?
It has been just over one month since Donald Trump became the 45th President of the United States of America. His first 30 days in office has been anything but quiet, and although President Trump has officially taken over the 15.6 million followers strong @POTUS Twitter account, he still maintains his (very active) controversial, personal account @realDonaldTrump with a whopping 24.5 million followers and counting.
The President’s personal Twitter account has been newsworthy itself. From questions of the validity of his audience to criticisms of its existence, whether you like him or not, Trump has had plenty of engagement. But I was curious. . .
Who are the individuals who have mentioned @realDonaldTrump over the past thirty days, and in what context?
Affinio shows that on Twitter (during his first 30 days in office) over 131,000 individuals mentioned “@realDonaldTrump.” Through machine learning and social media analysis, Affinio analyzed the connections between audience members, the content they engage with, and their interests patterns. The results were interesting, to say the least.
Image: Audience visualization of anyone mentioning @realDonaldTrump on Twitter during his first 30 days in office.
Interest-based communities of Sports News & Pop Culture Fans, Movie & Comedy Geeks, self-proclaimed “Resistance” supporters, and American High Schoolers were some of the communities that were revealed.
Take a close look at how the communities are connected in the visualization on the left. At the bottom of the visualization are two blue and gray communities disconnected from the rest – a community of Conservative Christians and an extreme MAGA community.
To add clarity and context to each audience cluster, the analysis exposed the top shared interests, self-described locations, biographical keywords, links shared, content favorited, and many more attributes. By exploring these clusters in detail, we can quickly uncover the political nature of the audience and the context of their mention of @realDonaldTrump.
For example, let’s look at the Teachers & Higher Education cluster. Based on the interests of the audience and their top used hashtags, which includes interests in Democratic leaders (e.g. Elizabeth Warren, Hillary Clinton, Barack Obama) and hashtags like “#NotMyPresident” and “#TheResistance,” we can immediately infer that this audience is mentioning the @realDonaldTrump in a negative context. Given the audience visualization, this isn’t surprising as the lines connecting the communities show that there are few shared interests between the Teachers & Higher Education cluster and the Conservative Christians and MAGA communities.
Did you find this interesting? Let us know if you would like to see a cluster in more detail by tweeting us @affinio or @hannahchapple
Originally posted on the Affinio Blog, “Who Mentioned @realDonaldTrump During His First Month in Office.”