So the question on our minds is,
Who made Ken Bone famous?!
While social listening tools can capture the activity happening at a given time, social listening can’t tell you what communities and cultures are propelling a topic forward.
Affinio’s unique analysis reveals what communities are engaging with a particular topic. I couldn’t resist running an Affinio report on Ken Bone’s Twitter audience (@KenBone18) to understand the communities responsible for Ken’s hilarious virality.
Affinio analyzed 160,000 individuals and segmented them into twelve naturally occurring, interest-based communities:
Interest-based groups such as Gamers, Sports Fans, and Political Reports are now following Ken. And hey, it looks like Trendy Moms even have a thing for Ken Bone! All of these interest-based communities have contributed to Ken Bone’s new internet star status! Did any of these Ken Bone fans surprise you?