• Home
  • Category: BrandViews / Affinio

BrandViews / Affinio

Market To People, Not Demographics

Affinio is a Marketing Intelligence Platform that leverages the social graph to understand today’s consumer.

A marketer’s biggest challenge is breaking through the noise, creating strategies that reach consumers. Affinio’s algorithm analyzes billions of network connections that exist within a social audience and then groups individuals into tribes of people with similar interests. Customers use Affinio to identify, analyze, and understand their ideal audience through their interests and passions, the content they consume, and ultimately what they care about most.

To learn more, visit Affinio.com and book a demo today!

5 Undeniable Reasons to Invest in Data-Driven Audience Insights

“Insights, at the end of the day, are the currency that we operate on.” – Chad Stoller, EVP, Global…

Alan Draper
March 7, 2017
BrandViews / Affinio

Who Mentioned @realDonaldTrump On Twitter During His First Month In Office?

30 days on the job, who’s tweeting at The President? It has been just over one month since Donald…

Jay Leonard
February 22, 2017
BrandViews / Affinio

Marketers and the Future of DMP Insights

Advertisers, agencies, and publishers are swimming in data. They have so many data points, from a variety of sources,…

Jay Leonard
January 4, 2017
BrandViews / Affinio

Demographics vs. Psychographics and Why Culture Matters Most

Demographics and psychographics are both critical aspects of consumer research and are used by marketers to understand their ideal…

Connor Brooke
December 19, 2016
BrandViews / Affinio

Reaching High-End Customers: A Resource For Luxury Brand Marketing

“Luxury needs to start evolving along with the consumer.” Luxury brands face an interesting marketing predicament. Just like all…

Alan Draper
December 15, 2016
BrandViews / Affinio

Will Conor McGregor’s Appearance in Game of Thrones Matter?

If you haven’t heard, UFC Champion Conor McGregor will be featured in Season 7 of the HBO fantasy hit,…

Connor Brooke
December 13, 2016
BrandViews / Affinio

The Dark Side of Being A Social Media Influencer

Fame isn’t the only thing that comes with amassing a large audience as an influencer. Casual observers, and you…

James Spillane
December 8, 2016
BrandViews / Affinio

5 Things You Didn’t Know About Victoria’s Secret Fashion Show Fans

‘Tis the season! For some, the start of the holidays begins with the premiere of the Annual Victoria’s Secret…

Connor Brooke
December 6, 2016
BrandViews / Affinio

Your Holiday Binge-Watching Guide to Netflix Originals

I love a good Netflix binge-watch. So when the weather gets a little colder, the nights a little darker,…

Connor Brooke
December 5, 2016
BrandViews / Affinio

Revealing A Magician’s Secret: Copperfield and Angel’s Audience Illusion

In recent Magician news, MindFreak star Criss Angel fired shots at legendary Illusionist, David Copperfield, in a tweet on…

Connor Brooke
November 29, 2016
BrandViews / Affinio

Do Big Sponsorships Really Work? A Look At The Macy’s Parade

The 90th Annual Macy’s Thanksgiving Day Parade is days away! And some big names are headlining the event: family-favourite,…

Connor Brooke
November 21, 2016
BrandViews / Affinio

Stay Informed, Sign Up for Our Exclusive Newsletter!

By signing up you agree that you have read our privacy policy.
You’re now signed up!