30 days on the job, who's tweeting at The President? It has been just over one month since Donald Trump…
BrandViews / Affinio
BrandViews / Affinio
Market To People, Not Demographics
Affinio is a Marketing Intelligence Platform that leverages the social graph to understand today’s consumer.
A marketer’s biggest challenge is breaking through the noise, creating strategies that reach consumers. Affinio’s algorithm analyzes billions of network connections that exist within a social audience and then groups individuals into tribes of people with similar interests. Customers use Affinio to identify, analyze, and understand their ideal audience through their interests and passions, the content they consume, and ultimately what they care about most.
To learn more, visit Affinio.com and book a demo today!
Demographics and psychographics are both critical aspects of consumer research and are used by marketers to understand their ideal customers…
BrandViews / Affinio
"Luxury needs to start evolving along with the consumer." Luxury brands face an interesting marketing predicament. Just like all brands,…
BrandViews / Affinio
If you haven’t heard, UFC Champion Conor McGregor will be featured in Season 7 of the HBO fantasy hit, Game…
BrandViews / Affinio
Fame isn’t the only thing that comes with amassing a large audience as an influencer. Casual observers, and you guessed…
BrandViews / Affinio
I love a good Netflix binge-watch. So when the weather gets a little colder, the nights a little darker, sometimes…
BrandViews / Affinio
The 90th Annual Macy’s Thanksgiving Day Parade is days away! And some big names are headlining the event: family-favourite, The…
BrandViews / Affinio
This article is a follow-up to “Why Celebrity Endorsements Are Relevant in 2016 and Choosing The Right Match” originally posted…
BrandViews / Affinio
What is the Mannequin Challenge? Every so often, a trend comes along that takes the internet by storm and it…
BrandViews / Affinio
Retail Brands, Listen Up! Pinners are Ready to Buy. From photos of home improvement hacks, design and DIY projects, delicious…
BrandViews / Affinio