by Alan Draper - “Insights, at the end of the day, are the currency that we operate on.” – Chad Stoller, EVP, Global…
by Jay Leonard - 30 days on the job, who’s tweeting at The President? It has been just over one month since Donald…
by Jay Leonard - Advertisers, agencies, and publishers are swimming in data. They have so many data points, from a variety of sources,…
by Connor Brooke - Demographics and psychographics are both critical aspects of consumer research and are used by marketers to understand their ideal…
by Alan Draper - “Luxury needs to start evolving along with the consumer.” Luxury brands face an interesting marketing predicament. Just like all…
by Connor Brooke - If you haven’t heard, UFC Champion Conor McGregor will be featured in Season 7 of the HBO fantasy hit,…
by James Spillane - Fame isn’t the only thing that comes with amassing a large audience as an influencer. Casual observers, and you…
by Connor Brooke - ‘Tis the season! For some, the start of the holidays begins with the premiere of the Annual Victoria’s Secret…
by Connor Brooke - I love a good Netflix binge-watch. So when the weather gets a little colder, the nights a little darker,…
by Connor Brooke - In recent Magician news, MindFreak star Criss Angel fired shots at legendary Illusionist, David Copperfield, in a tweet on…
by Connor Brooke - The 90th Annual Macy’s Thanksgiving Day Parade is days away! And some big names are headlining the event: family-favourite,…
by Jay Leonard - This article is a follow-up to “Why Celebrity Endorsements Are Relevant in 2016 and Choosing The Right Match” originally…
by Connor Brooke - I woke up Wednesday morning shocked by the news that the President-elect of the United States was Donald Trump.…
by Jay Leonard - What is the Mannequin Challenge? Every so often, a trend comes along that takes the internet by storm and…
by Connor Brooke - The Chicago Cubs are still in the game, and fans are ecstatic! After securing a victory in Game 6,…
by Connor Brooke - Even though Influence Marketing is not new, marketers are still trying to determine which metrics matter. We interviewed Reb…
by Connor Brooke - Retail Brands, Listen Up! Pinners are Ready to Buy. From photos of home improvement hacks, design and DIY projects,…
by Alan Draper - Amidst a nasty debate, undecided voter Ken Bone asked a great question about energy policy. In just a few…
by Jay Leonard - Today, more and more musicians are linking up with consumer brands. Rihanna and Puma. Selena Gomez and Pantene. Kendrick…
by James Spillane - The music industry can be complicated and therefore hard to explain, but one thing has always been and will…
by Jay Leonard - Marketers are hot on the topic of native advertising right now, especially when it comes to TV. Business Insider…
by Connor Brooke - In case you haven’t heard, Ryan Lochte is in deep water. One of the biggest stars for USA Swimming…
by James Spillane - With the RNC and DNC wrapped up, we now know who the official candidates are for the republican and…
by James Spillane - Sports Sponsorship is a booming industry. According to Darin White, Founding Director of the Sports Marketing Program & Professor…
by Connor Brooke - Karaoke, anyone? Yesterday, Apple Inc. announced that they have ordered a 16-episode Carpool Karaoke series from CBS to be…
by Alan Draper - Full disclosure, I’m a self proclaimed retired Pokémon Master. I’ve searched far and wide, caught ‘em all, and been…
by Alan Draper - The world slowed down this past weekend as Tennis fans from around the world tuned in to watch the…
by Connor Brooke - Emoji-Marketing is one of the hottest trends for brands and marketers right now 🔥. Yes, the small cartoon icons…
by Connor Brooke - On Monday night, LeBron James and his team the Cleveland Cavaliers made a major comeback in Game 5 of…
by Jay Leonard - Marketers hate me. I’m a twenty-something with a wide range of interests. I grew up with high-speed internet, instant…
by Jay Leonard - Influencer Marketing is one of the hottest marketing topics in 2016. For this, we wanted to release a new…
by James Spillane - Donald Trump has captured America’s attention, whether it be for the wrong or right reasons is up to you.…