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BrandViews / Adzymic

How Dynamic Creative Optimisation (DCO) Will Continue to Thrive in a Cookieless World

by Travis Teo - A lot has been said about the ‘cookieless internet world’ and how advertisers should prepare themselves for different approaches…

June 12, 2021
BrandViews / Adzymic

What Google’s Cookie Announcement Means for Advertisers, More Specifically, Audience Targeting on Google Platform

by Travis Teo - Recently, Google dropped the bombshell announcement that they will not be replacing 3rd Party Cookie with alternate ID, and…

March 18, 2021
BrandViews / Adzymic

Content Advertising – Next Evolution of Content Distribution

by Connor Brooke - Content used to be driven by two things: Either it was produced for social media and the need to…

February 16, 2017
BrandViews / Adzymic

What Is Native Advertising? Introduction To Different Native Tactics.

by Connor Brooke - Of all the areas of business, marketing is the one which seems to evolve the most over time. Part…

February 15, 2017
BrandViews / Adzymic

Using Programmatic Buying for Content Marketing

by Alan Draper - Programmatic advertising has become one of the hottest topics for the last few years. Lots of articles and research…

February 14, 2017
BrandViews / Adzymic

5 Ways to Improve Your Display Advertising Performance

by Connor Brooke - Banner or Display Advertising has always been one of the lowest performing digital tactics in terms of direct responses,…

February 13, 2017
BrandViews / Adzymic

2017 Programmatic Advertising Trends: Our Bets

by James Spillane - Digital Advertising (Specifically Programmatic) Industry has experienced a roller coaster 2016, from battle of Ad-blocker to publishers jumping into…

February 13, 2017
BrandViews / Adzymic

5 Tips For Writing That Perfect Ad Copy While Avoiding Clickbait.

by James Spillane - First impression. That’s what guarantees success for your ad copy. And what is the first thing users see in…

February 13, 2017
BrandViews / Adzymic

Better Together: Native Advertising and Content Marketing.

by Alan Draper - Native Advertising and Content Marketing are 2 marketing buzzwords that often create confusion among marketers.Even though both have distinct…

February 13, 2017

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