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BrandViews / Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.

Back to Basics: Writing Effective CTAs

Lights, camera, action! Action, action, we want action! It’s go-time! Whatever the catch phrase, they’re all in our lexicon for…

Alan Draper
July 5, 2017
BrandViews / Act-On

Enough is Enough in the Approval Process: When to Sign Your Name and Ship It

The old Abbott and Costello routine Who’s on First? is a classic gag. It’s seemingly endless, and also very funny.…

Connor Brooke
June 27, 2017
BrandViews / Act-On

The Artificial Intelligence Impact: Friend or Foe to Marketing?

The era of Artificial Intelligence (AI) is upon us. More and more, computer systems will become able to perform tasks…

Connor Brooke
June 26, 2017
BrandViews / Act-On

Seven Smart Strategies to Maximize Your Gmail Inbox Placement

Gmail is one of the largest email service providers in the market today. In fact, the goliath surpassed over 1…

Connor Brooke
June 23, 2017
BrandViews / Act-On

Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video

Thinking on your feet is a lot harder when you’re in front of the camera. Luckily, there’s a simple way…

Jay Leonard
June 22, 2017
BrandViews / Act-On

How to Develop a Brand Voice You Can Live With

If you read a piece of your company’s content out loud at a conference – with no introduction, and no…

James Spillane
June 21, 2017
BrandViews / Act-On

Back to Basics: A Primer on Marketing Metrics

As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years,…

Connor Brooke
June 20, 2017
BrandViews / Act-On

Your Customers Called. They Want You to Know These 6 Things

Businesses are changing how they think. For years ― decades even ― companies have been focused on their products. The…

Alan Draper
June 16, 2017
BrandViews / Act-On

How to Create Content Unicorns and Ignore the Donkeys

http://media.blubrry.com/acton/ao-podcasts.s3.amazonaws.com/Rethink-Podcast-by-Act-On-Software-2017-05-25-Episode-27-Why-Content-Marketers-Should-Be-Making-Unicorn-Babies.mp3 Are you producing content unicorns and, if you are, are you leveraging that content to make unicorn babies? Larry…

James Spillane
June 15, 2017
BrandViews / Act-On

5 Steps to Get the Most Out of Your Webinar

Hey, kids! Let’s put on a … webinar. Well, that doesn’t quite have the same ring that “Let’s put on…

Connor Brooke
June 14, 2017
BrandViews / Act-On

You Need to Understand These 6 Things About What B2B Buyers Want

  The more we know, the better we can sell – especially when it comes to knowing what B2B buyers…

Connor Brooke
June 9, 2017
BrandViews / Act-On

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