by Alan Draper - Lights, camera, action! Action, action, we want action! It’s go-time! Whatever the catch phrase, they’re all in our lexicon…
by Connor Brooke - The old Abbott and Costello routine Who’s on First? is a classic gag. It’s seemingly endless, and also very…
by Connor Brooke - The era of Artificial Intelligence (AI) is upon us. More and more, computer systems will become able to perform…
by Connor Brooke - Gmail is one of the largest email service providers in the market today. In fact, the goliath surpassed over…
by Jay Leonard - Thinking on your feet is a lot harder when you’re in front of the camera. Luckily, there’s a simple…
by James Spillane - If you read a piece of your company’s content out loud at a conference – with no introduction, and…
by Connor Brooke - As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school…
by Alan Draper - Businesses are changing how they think. For years ― decades even ― companies have been focused on their products.…
by James Spillane - http://media.blubrry.com/acton/ao-podcasts.s3.amazonaws.com/Rethink-Podcast-by-Act-On-Software-2017-05-25-Episode-27-Why-Content-Marketers-Should-Be-Making-Unicorn-Babies.mp3 Are you producing content unicorns and, if you are, are you leveraging that content to make unicorn babies?…
by Connor Brooke - Hey, kids! Let’s put on a … webinar. Well, that doesn’t quite have the same ring that “Let’s put…
by Connor Brooke - The more we know, the better we can sell – especially when it comes to knowing what B2B buyers…
by Connor Brooke - Marketers are giving video a lot of attention — and for good reason. Savvy marketers are wielding this powerful…
by Connor Brooke - In any article or blog post or other piece of marketing content, headlines are very likely the first thing…
by James Spillane - I’m one of those people who get a lot done. I like to make lists and I like to…
by Connor Brooke - Are you an “innie” or an “outie”? Are you a “puller” or a “pusher”? No, we’re not talking about…
by Jay Leonard - Summer is just around the corner and spring is in full bloom. For some businesses, summertime means a lull…
by Jay Leonard - One of the biggest challenges B2B marketers face is measuring the success of social media marketing. Oktopost’s Daniel Kushner…
by Jay Leonard - We’ve all heard the story. Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive…
by James Spillane - “Two years from now, spam will be solved” – Bill Gates, 2004. A virtually unregulated space, the Internet is…
by Jay Leonard - It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the…
by Connor Brooke - Most people make dozens of assumptions each day. They assume their coffee maker will always work, their traffic light…
by Connor Brooke - Marketers are constantly working to provide a more engaging, authentic, and compelling customer experience — and for good reason.…
by Connor Brooke - This is Part 2 of our conversation with Matt Heinz. Read & listen to the first part of the…
by James Spillane - Entering into any relationship – making that big or not so big commitment – can be fraught with anxiety…
by Connor Brooke - Smart marketers use landing pages. Why? Because they get more conversions. Landing pages focus visitors’ attention, which makes them…
by James Spillane - Zom·bie OR ˈzämbē / Noun: the body of a dead person given the semblance of life, but mute and…
by Jay Leonard - The drastic transformation of the customer journey means buyers are now in the driver’s seat. Not only that ‒…
by Connor Brooke - Salespeople often complain about the quality of leads they get from marketing. Likewise, marketing departments tend to complain that…
by Alan Draper - In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Matt Heinz about building a profit-center marketing…
by Jay Leonard - We’ve all been there. We finish our piece of a project and send it up the chain for the…
by Connor Brooke - Whether you have an in-house SEO team, you’re working on optimization yourself, or you have an outside agency, it’s…
by Jay Leonard - Trust is one of the hardest things for marketers to earn. Even with a great product, a solid brand,…