Although using stories in a one-to-one selling situation is a powerful method for differentiating yourself from the competition, there’s another purpose for using stories that’s equally powerful.

I’m referring to your brand story.

This video tells what I call “an origin story“. In this case, it’s about the beginning and evolution of a company, but it’s an interesting model that could be adapted to a personal story about how you started in your profession. These origin stories are powerful stuff-they enable us to connect with our prospects and clients on that all-important emotional level.

Remember, the reality is that we buy for emotional reasons, and justify the investment with cold hard statistical facts & figures.

Here’s an excellent example of a brand story. Enjoy

Need some help in developing your brand story? This program will be beneficial. More HERE