Recently, three big brands have made the shift to a new, simplified logo. Each provided some rationale for the new look — but I’m curious what you think about them. I’ve placed the old logos on the left and the new on the right.
YMCA — read rationale by clicking here. You can click on the logos to see them larger.
The Children’s Miracle Network — read the rationale by clicking here. You can click on the logos to see them larger.
Starbucks — hear the rationale by clicking here. You can click on the logos to see them larger.
So — what do you think? Good choices? Bad? When does a logo have so much equity and recognition that you can go ahead and alter it? Or perhaps — if it has that much value, you should absolutely leave it alone?
Thoughts?