This week on the Magnet Minute, Amy discusses a Gigaom article about a study on the status of video content. According to the study, video will be more prevalent than social media in the coming years, indicating that by 2017, video streaming users will outnumber those active on social networks.

That information should be more than enough reason for you to get your business moving on developing new ideas to reach your audience through video content. You’ve likely been urged to do this before, but this is a content medium that’s going to be far too serious (especially in regards to the marketing world) for you to bypass.

It’s a good time to remind you that when you’re using social media platforms, you’re using digital space that you don’t own. Therefore you cannot control what happens to it. Is that also true for video content hosts? Yes, but the difference is that video drives a greater connection than other outlets. Your video can contain context, personality, branding, calls to action, feelings, and an all around visual understanding that reaches much further for brand advocates than a tweet or status update.

Just like television, a platform that seems to change with binge watching and on demand streaming, but one that’s still viable. We just might be consuming it a bit differently with new services and tools.

You’re making a direct connection with your audience that can’t be waivered or distracted when you create video. If you decide you’re unsure of video and don’t want to get ahead while you can, you’ll be in the minority and the brand you’re hoping to get eyes on won’t be even close to where everyone is looking.

Any thoughts on using video in marketing? Do you use it? What do you find successful? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

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