During the Silicon Valley Brand Forum Rod Swanson shared a story that effected him on a personal level, but also gave him insight to understanding the human side of the branding process. I’ll let him tell you his story.
This video was shot at the Silicon Valley Brand Forum’s “Brand Implementation Across All Touchpoints” event in April 2011. The event host was Applied Materials, and it was sponsored by Siegel+Gale and Jolt Social Media.
Rod Swanson Senior Director, Brand Integration Electronic Arts