Emojis help companies add a human touch to digital marketing communications. The Mail & Guardian reports that this nonverbal form of communication is mainly targeted at Generation Z as many brands shift attention from the coveted millennial market. Brands are focusing on Generation Z for their influence, insatiable appetite for digital media and size. The gestures lend a personalized dimension to m-commerce push messaging. Emojis also improve the clarity of a message. Marketers reach audiences in a casual yet effective way by demonstrating the ability to connect with potential customers at various levels.
From a smile and a wink to a heart, the simplicity of these images breakdown linguistic obstacles. In turn, enhancing brand recognition and generating positive impressions. Marketing experts say emojis allow recipients to fully comprehend the intentions of the brand. They can be incorporated into instant messaging applications, text, email, and social media messages to convey emotions. Emojis are different from emoticons because they use images instead of typographic displays. Emoticons provide a practical way to express emotion in a text-only medium.
The ever-increasing number of people using digital devices, such as smartphones to communicate is one of the reasons driving brands towards emoji marketing. Experts also attribute the growth of this form of communication to competitive pressures. Brands are constantly seeking innovative ways to attract the attention of consumers due to the abundance of digital information.
Although not everyone understands them, emojis transcend language barriers. They provide a number of benefits for promotional marketing campaigns. They help attract attention, ensure immediate recognition, reduce print space, and provide opportunities for creative messaging.
Brands capture the attention of customers by using emojis in innovative ways, including offering downloadable brand emojis. Although the majority of companies employ these images in messaging applications, it is becoming increasingly common for marketers to incorporate them in packaging. Companies are adding a fun dimension to their packaging using a wide variety of emoji themes. Some organizations are reportedly adopting this approach to tap into the power of both digital and retail marketing.
Marketers promote brand awareness by offering downloadable packs of branded emojis. The symbols are available to customers through a wide array of digital devices, including laptops and smartphones. Downloadable emojis provide a practical way for brands to connect with customers. This form of communication is also ideal for receiving feedback. In some instances, companies employ them as a gateway to detailed surveys.