Everyone has a story to tell. And your business or brand has a story to tell, too. You might already be telling it through the social media posts you decide to share, through the organizations you support, and through the articles you write or comment upon.
Why Do We Crave Stories?
Storytelling makes time stand still. When we hear a story, the outside world goes away during the time we are listening to that story. We want characters with positive attributes, and we want to know what happens to them. We want to care about them and we want to know what happens next.
Every Business Has a Story
How was your business born? Did you always know what you’d do in your business life? How did you decide to do what you do now? There are probably quite a few stories intertwined in the making of your business. My business began when I started doing social media for myself, and then friends started to ask for help. One of them suggested that I do social media as a business, and I started to get some training. How did your business begin?
Buying is Emotional
Whether you’re selling a widget or a service, people buy on emotion, then justify with data. Most of us make our minds up very quickly. So having a story helps people who might otherwise be on the fence make up their minds. For instance, if I know that the local supermarket also supports a cause that is important to me, I’d be much more likely to go there.
These days, many brands have decided to be left- or right-leaning, often with catastrophic results. The on-demand car ride service Uber, for instance, has gone to the right. In response Lyft, the other big on-demand car ride service, has gone to the left. The Uber boycott and subsequent donation by Lyft to the ACLU has people squarely on one side or the other. So far, Lyft’s move has resulted in more downloads of their app than ever before.
A4. The best stories for clients is the stories of other clients. It casts vision for their own success. The hero isn't you. #digiblogchat
— Chris Lema (@chrislema) February 7, 2017
Telling Stories About Clients
During #digiblogchat, my weekly Twitter chat, @ChrisLema (follow him on Twitter, by the way!) put an emphasis on focusing on others. “The hero isn’t you,” he says, and I concur. Let potential clients know what they can expect working with you! A happy client story is worth his weight in gold.
Have a Happy Client Story?
Do your happy clients have positive stories to tell about your business? What do they say about your brand? Leave me a comment! Thank you.