You have your product, you’re ready to make sales, but people aren’t seeing your product. Brand awareness is the first step for marketing your product or service. It is the degree of recognition your brand receives. Without perfecting the awareness stage, the people that you determined to be your target audience will not find out about your brand.
How do you build brand awareness then? There are multiple ways to go forward with this, and you should not limit yourself to just one.
1. Organic content
No matter where you decide to take your brand awareness journey, it all starts with content. Without content, no one will be able to learn about your brand, your products and services.
You need a designated copywriter to create content copy. Once you have the copy, start putting out organic content. You will need to determine what social media platforms to post on, whether you want more videos, more photos or more text-heavy content.
2. Paid Traffic
Once you have your organic content out there generating awareness, you can take it a step further and invest money into advertising.
The main channels you should focus on for paid traffic are Facebook and Google. Unlike organic content, once you set your budget, you are guaranteed to have your content viewed by your target audience.
3. Search Marketing
When it comes to search marketing, your primary goal is to get clicks to the site. In order to get to the top of Google searches, you have to build authority with Google and potential customers.
SEO plays a big role in building our brand awareness. Without high rankings on Google, no one will be able to find your content. Make your website crawlable by Google robots. Technical errors can lead to the confusion of the robots, in return reducing your search ranking.
4. Brand Management
Maintain a consistent and cohesive look to make your brand recognizable. In order to do this, always refer back to your brand style guide when creating content.
Remember, brand awareness is the first step in creating a loyal customer base, so you want to focus a lot of your time and money here. Come up with marketing strategies to support this and don’t move past this step until you have reached your goals.
Read more: The Key to Smart Branding