Branding in the corporate world is an intricately planned activity or at least should be. But there is still a separation when it comes to the brand and those who manage the brand. Not so when it comes to personal branding. In this case, the brand is intrinsically connected to the person, the brand is the person and the person is the brand. Hence, the objectivity that one has in a corporate setting becomes very difficult to achieve when it comes to managing one’s personal brand. However, the understanding that one needs is always there, within. And yet, people don’t find much success.

The biggest problem with developing personal brands is that people just don’t invest enough time into the process. And even if they do, their actions are not backed with thought. The best thing you can do when it comes to personal branding is to take some time to truly understand yourself. This is without doubt the single most important thing you can do to achieve success for your personal brand. Do not rush through this step as it will help set the base for everything you want your personal brand to be. It is also a good idea to include people who know you to bring that much needed objectivity into the process.

Once you are done with the first step, it becomes important to chalk out a strategy to ensure that you can project your core in the best possible way. There are several tools that can be used, but there are a few things that need to be understood well. Tools, no matter how great, are only as good as the person who uses them. So make sure you get the know-how. Most people start out well, but then lose momentum. This is where persistence and consistency comes in. But keep in mind that a personal brand should also never be overexposed. Quality trumps quantity any time.

A final tip. Please don’t incorporate the best of others into your personal brand. Just be yourself, and be true to your own essence. After all, the point is to stand out from the rest, not be a collage of meaningless attributes.