Sales & Marketing⟩Branding

Personal Branding Tips

author imageJay Leonard Last updated:

Branding in the corporate world is an intricately planned activity or at least should be. But there is still a separation when it comes to the brand and those who manage the brand. Not so when it comes to personal branding. In this case, the brand is intrinsically connected to the person, the brand is the person and the person is the brand. Hence, the objectivity that one has in a corporate setting becomes very difficult to achieve when it comes to managing one’s personal brand. However, the understanding that one needs is always there, within. And yet, people don’t find much success.

The biggest problem with developing personal brands is that people just don’t invest enough time into the process. And even if they do, their actions are not backed with thought. The best thing you can do when it comes to personal branding is to take some time to truly understand yourself. This is without doubt the single most important thing you can do to achieve success for your personal brand. Do not rush through this step as it will help set the base for everything you want your personal brand to be. It is also a good idea to include people who know you to bring that much needed objectivity into the process.

Once you are done with the first step, it becomes important to chalk out a strategy to ensure that you can project your core in the best possible way. There are several tools that can be used, but there are a few things that need to be understood well. Tools, no matter how great, are only as good as the person who uses them. So make sure you get the know-how. Most people start out well, but then lose momentum. This is where persistence and consistency comes in. But keep in mind that a personal brand should also never be overexposed. Quality trumps quantity any time.

A final tip. Please don’t incorporate the best of others into your personal brand. Just be yourself, and be true to your own essence. After all, the point is to stand out from the rest, not be a collage of meaningless attributes.

  This article originally appeared on Media Panther and has been republished with permission.
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Author: Jay Leonard

Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

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  • Prashant,

    You make a very good point. It seems the most difficult aspect of personal brand development is in the very first phase. Clarifying and identifying what differentiates us from another is not a simple task.

    Who am I? Where do I stand and what do I represent, are questions that require some reflection and inner work. Self-awareness and insight are important tools to have when positioning your brand.

    Your personal brand IS personal. It speaks to your character, your passions, strengths, skills and interests. Just listing your achievements without giving serious consideration and a voice to the questions, who am I, etc. your brand will lack an authentic foundation.

    I believe the misunderstanding around personal branding is the fact it is regularly described as a platform to sell your self to win a new job. I agree that personal brands are a form of self-marketing, but it is not a place for a hard sell. Your personal brand is a platform to BE yourself! To be your thoughtful, best self who continues to grow and engage others along the way. Through various networks we learn about who you are and how you think. In time, you are building your own community of like-minded followers. Jobs will come and go, but your brand will be your brand, and developed thoughtfully, can work for you for a lifetime.

    This is the reason developing your brand well from the beginning is so important. Defining a brand that is authentically YOU, and not contrived, is not simple and one size does not fit all when it comes to our individuality and our brand.

    Like your barber, nutritionist, fitness coach, or other professionals you count on and trust to help you be your best, having a branding coach or mentor would be a valuable resource to consider when developing your own brand.

    Reply

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