What do you tweet about most? Are your tweets engaging your followers? Is anyone even listening to you?

There’s a new tool available for you to help answer these questions and more. Twylah – which is currently in beta – “allows you to extract maximum value from your tweets. By using proven branding and marketing strategies, Twylah creates an optimized experience out of your tweets, which highlights the value you provide and attracts new and more targeted followers.”

What does this mean for your personal brand?

Twylah organizes your tweets into topics you talk about most. Your tweets are categorized automatically based on keywords and frequency. From there, you can monitor and shape your Twitter brand accordingly in order to meet your goals.

Gain new followers through search engines. The Twylah page is search engine optimized and keyword-rich, meaning folks searching for information on your niche can easily find you and follow you for more related content.

For example, my Twylah page includes the following topics I tweet about most:

  • Job advice
  • Job search
  • Resume
  • How to
  • Career
  • Tips
  • Student
  • Interview
  • Branding
  • Questions

Give your audience information on topics they’re interested in. Twylah states that “each time you tweet out through Twylah, your followers are directed to an optimized landing page, full of your relevant tweets on the same topic. On Twylah, your tweets are no longer obsolete in a matter of minutes; they will now be recaptured to provide more value to your audience.” How cool is that?

To see more examples, check out the lists of celebrity brand pages, personal brand pages and company brand pages. If you’re interested in trying out this new tool, you’ll need to request an invite.

What do you think of Twylah? Do you think you’ll use it for your personal brand?

Author: Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of Lies, Damned Lies & Internships: The Truth About Getting from Classroom to Cubicle (2011), #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.