Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in.

It takes 6-7 brand touches for someone to remember your brand. Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels.

Your personal brand and employees can exponentially not only increase the number of brand touches, but can also help improve the quality of those brand touches when done right.

  • 92% of people trust recommendations from individuals even if they don’t know them over brands
  • Content shared by employees receives 8x the engagement over content shared by the brand
  • Brand messages are re-shared 24x more frequently when posted by an employee versus the brand’s social media channels.
  • On average, employees have 10x more followers than their employer’s social media accounts
  • Leads developed through employees social media networks and activities convert 7x over that of other methods

Yet, why do people still hide behind social media logos and contact forms? It seems they either don’t understand or are afraid to come out from behind the social media corporate wall and show their true human side. They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. This couldn’t be further from the truth.

Successful personal branding = more leads, sales and trusted relationships.

When you define your personal branding strategy you determine how much you share. You determine your approach, goals and how you will engage with your audience.

Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It’s a wonderful thing when you don’t have to sell to your customers, instead they contact you and are excited to business with you! They aren’t thinking “should I do business with this person or brand.” Instead they are thinking “HOW can I do business with this person?”

Would you like to increase brand awareness, generate more leads? Even better, let’s help you get more sales and even decrease the sales cycle and the time it takes you to close business or that big deal you have been working on for months!

It’s not a new phenomenon that people buy from people. Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people.

Regardless if you have taken time to plan consciously design and plan your personal brand or not, you have a personal brand.

Your personal brand is defined not only by what you want it to be, but also by perceptions. Your personal brand is impacted by what people think of you. It’s what people say about you behind closed doors. It’s what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. It’s even how they giggle with or at you after watching you and your funny filter selfies on Snapchat.

The truth is everything you say, do, post, like, comment on and share is a representation of your brand. Your actions speak far more louder than words.

You need to define personal branding goals!

Building the best brand of YOU, requires understanding and defining your goals. What do you want to achieve as you become more known in your industry? How do you want people to perceive you? What are the goals that will drive your actions? Have you ever thought about these things?

Take a listen to the 227th episode of the Social Zoom Factor podcast for 7 Top Goals of Personal Branding. These 7 sample goals will help you better define your personal branding goals and also develop your personal brand strategy.

Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. When done right, personal branding not only builds the brand of you, but also will help you achieve many personal, life and business goals.

Business and life are about human connection. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships. It’s about humans connecting with other humans as humans, not robots. You might as well define how you as a human want to fit into it and not only give the most that you can to help others but also be able to benefit from it as well.

This episode is part of the “You Are the Media” series in which we are digging deep into how you can build an integrated social and digital platform that works when you are not working. A platform that helps you inspire, connect with and delight your audiences.

In this 25 minute podcast you will learn:

  • 7 Top Personal Branding Goals
  • How to define your own personal branding goals
  • Why personal branding matters
  • Tips to become the “go to” thought leader in your industry and local market or niche
  • How to increase brand awareness of your business with your own personal brand
  • How to generate more leads and sales by building your personal brand
  • How to decrease the sales cycle with personal branding strategies