Who you are and how other people see you are sometimes two completely different things. Have you ever been surprised by seeing a celebrity behave differently than you had them pegged? Their personal brand, the self they sell to the public, was convincing enough that it become more real than their genuine self.
You have your own personal brand, whether you like it or not, a way that you present yourself to the world, even unintentionally.
If you aren’t paying special attention to it then there is a good chance it’s floundering. Here are some tell-tale signs that your personal brand is in trouble.
You Don’t Network to Get Work – Networking events are a terrific way to meet new contacts and potential clients, in fact, that’s the entire point of these events. If you already know people and choose to give them the majority of your time, then you’re missing the point. If you don’t have a clear enough brand to sell and aren’t sure how to approach new people, you can rest assured you won’t learn about it by spending all your time talking to your current friends. Reach out and attach your face to a positive idea in another’s mind.
You Can’t Summarize Yourself – Quick: What is your personal brand? If you’re struggling to think of an immediate answer, you don’t have one. What is George Clooney’s brand? What is Donald Trump’s brand? Hillary Clinton? Even if you would describe these people differently than they would themselves, you almost certainly know what they’re about. They have a strong, specific personal brand. You need to know your own brand clearly if you ever expect anyone else to do the same. Find your skills, find your goals and bind them together into a plan of action centered around yourself and your public image.